Performance Marketing Team Lead
Once Upon Publishing AB / Marknadsföringsjobb / Stockholm
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hela Sverige We are looking for an experienced Performance Marketer who wants to lead our brand new Performance Marketing team.
Once Upon is a modern and flexible place to work in terms of technology as well as methodology. We're growing at a fast pace, so if you're interested in being part of building something from the ground up - this will be your cup of tea. Our app already has over 3 million downloads and our goal is to keep growing fast and steady, and with great care for all people inside and outside our our organisation.
About the role
This role is part of a new team within our Marketing area. You will lead our new Performance Marketing team, and together with a Performance Marketing Specialist (currently vacant) and Marketing Data Analyst you will develop strategies and set priorities for the team.
What you'll do:
- Develop an innovative performance marketing strategy and ensure that it is in line with overall business strategy.
- Support and guide the Performance Marketing team, practicing leadership the Once Upon way - listening, facilitating and always encouraging new ideas and innovations.
- Support the team and aid them in reaching the company goals (or even farther), always with the Once Upon brand in mind.
- Support your team in creating and optimising marketing campaigns in different channels, such as Facebook, Instagram, Google, YouTube, Pinterest and Tiktok.
- Support the organisation with insights and data-driven decisions regarding marketing strategy and performance.
- Ensure tracking, optimising and reporting of the results of campaigns to improve ROAS, ARPU, CPI and other KPIs.
- Manage budget allocation based on marketing channel and type of campaign.
- Collaborate closely with the communication teams, for example guide A/B creative tests and test new channels and trends in reaching target audiences.
Your background
Although a degree in marketing or related fields is a plus, practical experience is more important in this role. Therefore, you have at least a couple of years experience from a specialist role in performance marketing, working for an agency or consumer company. You also have a genuine interest for data driven sales, and experience from promoting an app is a big plus.
The role demands strong knowledge in analytic tools such as Facebook Business Manager, Google Ads Manager, Google Analytics and Appsflyer. An understanding of Pinterest, TikTok and App Store is also valuable to us. Additionally, you are fluent in written and spoken English.
Who you are
Experience from managing a team is a big plus, but most important is leadership skills: you are supportive and exceptionally good at actively listening and encouraging others.
You have a communicative mindset and enjoy working closely across teams and departments to achieve results. Self motivation and problem solving come easy to you since you are a person who sees possibilities where others see obstacles. If you are also an innovative thinker with an open mind to your own and others' ideas, you will be a great fit to our culture.
Working at Once Upon
Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone's memories shine. And that's how we want our workplace to be too - life (and work) at Once Upon should definitely be filled with happiness. Because happiness is the key to success, not the other way around. Right?
We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. If you feel free and have fun at your job, it is easier to feel passion and responsibility for what you do. We always dare to do what we believe in - failing at something is not the opposite of succeeding in the long run. And we always strive to make things better, for our Once Uponers, for our planet and for each other.
Through innovation, co-creation, transparency and our collective knowledge as a team we always aim to bring value to our Once Uponers. And that collective brain grows with every new colleague that we welcome to the team, enriching us with new perspectives, experiences and views on life. If you're looking for a little more happiness in your life and feel like working at Once Upon would be fun, well, that new colleague might just be you!
At Once Upon, we commit to being an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.
Location
Our headquarters are located in Skellefteå, in the North of Sweden. We also have offices in Piteå, Örnsköldsvik and Stockholm, maybe that's closer to home for you? We are remote flexible, but we also value the creativeness and sense of community that follows from meeting face to face with colleagues.
Let 's connect
Does this sound like your dream job? Are you the perfect fit? Then we can't wait to hear from you! Please help us get to know you by submitting your resume or LinkedIn-profile on our website. You don't have to send us a personal letter, but please write a line or two where you let us know what you will bring to the table in this role. Applications in both Swedish or English work equally fine.
We conduct a competence based recruitment, meaning that every person who applies to join Once Upon receives equal employment opportunities. We value a welcoming environment where everyone feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.
If you have any questions about the job or work at Once Upon, don't hesitate to contact Talent Partner Linnéa Engman at +4670-3917434. Last day of application is August 7th.
At Once Upon you have the chance to be part of something that truly makes people happy. We want to help people save their favourite moments in an easy and fun way, a little at a time, making everyone's memories shine. Today, there are just over 50 of us working at Once Upon. The app is translated into 12 languages, has been downloaded over 3 million times, with books delivered to over 109 countries, and we're still growing!
To be the best we can possibly be, we need all kinds of people that are able to look at things from all kinds of perspectives. That's why we need you, with your unique background, experiences and view on life. Want to be part of our story? Get in touch!
Varaktighet, arbetstid
Heltid Tillsvidare
Publiceringsdatum2022-06-15ErsättningFast månads- vecko- eller timlön
Så ansöker duSista dag att ansöka är 2022-08-07
Klicka på denna länk för att göra din ansökanFöretagOnce Upon Publishing AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Once Upon Publishing AB (org.nr 559073-3670),
https://onceupon.photo/sv Jobbnummer 6745466
Observera att sista ansökningsdag har passerat.