Performance Marketing Specialist - Once Upon Publishing AB - Marknadsföringsjobb i Skellefteå
Performance Marketing Specialist
Once Upon Publishing AB / Marknadsföringsjobb / Skellefteå
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Are you a talented Performance Marketing Specialist who's looking for a little more happiness in your life? Then Once Upon will be the perfect fit for you! We are very excited to continue adding wisdom and new perspectives to our team, and are now searching for a colleague who's engaged and excited about conversion rate, optimization and digital marketing.

Once Upon is a modern and flexible place to work in terms of technology as well as methodology. We're growing at a fast pace, so if you're interested in being part of building something from the ground up - this will be your cup of tea. Our app already has over 2 million downloads and our goal is to keep growing fast, and steady.

About the role
This role is part of a new team within our Communication and Growth area. You will team up with our specialists in SEO and Marketing Data Analysis, and together the three of you will develop strategies and set priorities for the team.

What you'll do:

Create and optimize marketing campaigns in different channels, such as Facebook, Instagram, Google, YouTube, Pinterest and Tiktok.

Support the organisation with insights and data-driven decisions regarding marketing strategy and performance.

Consistently track, optimise and report the results of campaigns to improve ROAS, ARPU, CPI and other KPIs.

Manage budget allocation based on marketing channel and type of campaign.

Collaborate closely with the communication teams, for example guide A/B creative tests and test new channels and trends in reaching target audiences.

Your background

Although a degree in marketing or related fields is a plus, practical experience is more important in this role. Therefore, you have at least a couple of years experience from a specialist role in performance marketing, working for an agency or consumer company. You also have a genuine interest for data driven sales, and experience from promoting an app is a big plus.

The role demands strong knowledge in analytic tools such as Facebook Business Manager, Google Ads Manager, Google Analytics and Appsflyer. An understanding of Pinterest, TikTok and App Store is also valuable to us. Additionally, you are fluent in written and spoken English.

Who you are

To really succeed in this role you have strong analytical skills and an eye for details. You also have a communicative mindset and enjoy working closely across teams and departments to achieve results. Self motivation and problem solving come easy to you since you are a person who sees possibilities where others see obstacles. If you are also an innovative thinker with an open mind to your own and others' ideas, you will be a great fit to our culture.

Working at Once Upon

Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone's memories shine. And that's how we want our workplace to be too - life (and work) at Once Upon should definitely be filled with happiness. Because happiness is the key to success, not the other way around. Right?

We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. If you feel free and have fun at your job, it is easier to feel passion and responsibility for what you do. We always dare to do what we believe in - failing at something is not the opposite of succeeding in the long run. And we always strive to make things better, for our Once Uponers, for our planet and for each other.

Through innovation, co-creation, transparency and our collective knowledge as a team we always aim to bring value to our Once Uponers. And that collective brain grows with every new colleague that we welcome to the team, enriching us with new perspectives, experiences and views on life. If you're looking for a little more happiness in your life and feel like working at Once Upon would be fun, well, that new colleague might just be you!

Want to know more about Once Upon? Please check out Once Upon.


Our headquarters are located in Skellefteå, in the North of Sweden. If you don't already live here, we're always happy to help and welcome new people relocating to our city. But if you are not currently planning on moving, there are of course other solutions in today's digitally connected world. So don't let anything silly like not living in Skellefteå stop you!

Let 's connect

Does this sound like your dream job? Are you the perfect fit? Then we can't wait to hear from you! Please help us get to know you by submitting your resume or LinkedIn-profile on our website. Also, we'd love to see a personal letter from you. Applications in both Swedish or English work equally fine!

If you have any questions about the job or work at Once Upon, don't hesitate to contact inhouse recruiter Linnéa Engman at +4670-3917434. Last day of application is November 13th, but applications will be considered continuously.

At Once Upon you have the chance to be part of something that truly makes people happy. We want to help people save their favourite moments in an easy and fun way, a little at a time, making everyone's memories shine. Today, there are just over 30 of us working at Once Upon. The app is translated into 12 languages, has been downloaded over 2 million times, with books delivered to over 87 countries, and we're still growing!

To be the best we can possibly be, we need all kinds of people that are able to look at things from all kinds of perspectives. That's why we need you, with your unique background, experiences and view on life. Want to be part of our story? Get in touch!

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Sista dag att ansöka är 2021-11-13
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