Paid Social Lead
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
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hela Sverige Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
The Central Media Team is responsible for strategy, governance, steering and providing support to all regions and markets to enable them to successfully deliver on their business goals.
Let us describe the challenge we offer
As part of the Central Media Team, the Paid Social Lead has the global and overall responsibility for the output of Volvo and Agency Partner paid social teams. Through their strong relationships with all key stakeholders (internal and external), they ensure the creation and maintenance of all required strategic channel directives, best practice initiatives and detailed processes while developing the product and profile of Volvo Cars.
We are a global team of highly talented individuals who share a passion to change the world. We work in close collaboration across empowered regional teams that don't settle for anything less than excellence!
What you will do
The ideal candidate will be expected to use their own initiative to manage and coordinate the alignment of channel strategy to global media. You will manage teams of channel specialists delivering campaigns across global social platforms and technologies and build relationships and outline the roadmap with key global channel partners (FB, Twitter, LinkedIn, Snapchap, etc) as well as with key technology partners (such as potential FMP partners). You will be expected to champion programmatic display and video channels as marketing tools throughout Volvo's organization.
Further you will:
• Develop the roadmaps for paid social in collaboration with our agency partners to drive maturity in regions and markets
• Support the regions in the guidance and development of paid social implementation
• Identify and develop new areas for test and learn initiatives across our market portfolio
• Share great work in paid social across our markets in collaboration with our agency partners
• Assemble case studies to demonstrate the effectiveness of paid social as a marketing tool
• Work with other channel leads and key global/regional marketing stakeholders on integration projects to deliver the best performance for Volvo
• Work together with our analytics teams to develop and maintain a clear, simple reporting and data share process that demonstrates results
• Constant review of all optimization, budget management and other processes for Volvo to identify opportunities for improvement in effectiveness or efficiency
• Be accountable for paid social (strategy and performance) across Volvo
• Ensure all agency paid social engagements have a clear SOW, built to drive maturity in our operations
Qualifications
The ideal candidate will have strong experience in the creation of channel strategy - demonstrating how display and video can work across all areas of a user journey (from awareness/brand building through to performance and customer re-engagement). You have a clear view of channel best practice to drive maximum efficiency and effectiveness for our marketing investment.
You have experience from:
• Development of channel planning processes for campaign activations - with objectives ranging from audience penetration and engagement, to always-on, DR sales driving activity
• Tracking, measurement and reporting dependencies and best practices
• Integrating paid social in the customer journey and with our marketing channels to deliver the best experience for end-users
Competence and experience are important, but personality and potential are key
It is important that you share our values, truly believe in, and are motivated by our purpose and have an honest ambition to join a dynamic team that is deeply committed to transform and progress the consumer experience in the mobility industry at global scale. We are a flat organization with a Go-Get-Attitude, and we act as a strong team to get things done to enable the business to be successful. You will be part of the Global Marketing & Brand Team and report to Head of Social Media.
How to apply and connect
Please apply via our career site. We welcome your application by September 26th, 2021 at the latest. For further information, please contact Senior Recruiter Lotta Ericsson at
lotta.ericsson@volvocars.com.
We are a global company and you need to be proficient in English, verbally and written, as well as having an interest and ability to travel. Due to GDPR, applications via email will not be considered but we will answer your questions about the role and the recruitment process.
Welcome with your application!
#LI-LOTTA
Varaktighet, arbetstid
Full Time Permanent
Publiceringsdatum2021-09-07ErsättningUndefined
Så ansöker duSista dag att ansöka är 2021-09-26
Klicka på denna länk för att göra din ansökanFöretagVolvo Personvagnar AB
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "53117-36550407".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Jobbnummer 5950118
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