Media Manager
Husqvarna AB / Marknadsföringsjobb / Lysekil
2024-10-07
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hela Sverige Husqvarna Group is a world-leading producer of outdoor power products for garden, park and forest care. We are a global team of pioneers, shaping great experiences through cutting-edge technologies and innovative products and services. Working here, you will be part of a creative hub for innovative and passionate minds.
We're currently hiring a Media Manager to join us in our mission to drive business results and continue growing the Husqvarna brand. So, if you're excited to shape impactful campaigns and collaborate with creative and forward-thinking teams, we hope you'll keep reading.
The team and department
As part of the central Marketing Function Europe within Husqvarna Forest & Garden (F&G), the Central Media Team was formed in 2022 to build one core center of excellence for paid media, and to build a knowledge and competence hub. A holistic and uniform set-up to secure efficiency and consistency, with a clear main focus to drive business results and grow the Husqvarna brand.
Up until now, the focus has been on the Residential/Consumer side of our business but based on the great results we are now taking the next step in this transformational journey and will from 2025 also handle the paid media for our Professional business unit (PRO BU). The central Media Team is a cross functional catalyst working closely with other functions internally such as MarTech, Comms & Content, Digital/Web to break new ground and deliver outstanding business results for Husqvarna.
About the role
As a Media Manager, you will be a central figure in our mission to ensure accuracy and efficiency across media planning and operations. You'll implement and manage various media campaigns, and ensure that media strategies align with key business goals when rolled out in different markets. All while collaborating closely with our internal teams, and acting as a key point of contact for selected local markets.
In short, your responsibilities will include:
Strategic Campaign Management: Implementation and management of various media campaigns across relevant markets within our PRO BU organization, in alignment with the EU media team.
Performance Monitoring and Reporting: Continuously monitor campaign performance, track budgets, and provide regular reports on results. Provide recommendations based on performance and A/B testing results to optimize and improve performance and conversion rates.
Cross-Functional Collaboration: Work closely with the central media team and colleagues across Husqvarna F&G to ensure alignment with broader business strategies and maintaining a unified PRO business approach.
Channel Responsibility and Partner Collaboration: Overall channel responsibility for various paid ad channels, maintaining a strong and integrated relationship with our media partner.
Strategy Development: Actively take part in yearly media briefing and strategy for PRO EU, contributing to the development and delivery of our media plans.
Market Research and Trend Analysis: Stay informed about the latest trends in the media marketplace, searching for new opportunities to optimize media strategies.
Our ideal candidate for this position would have a few years of experience in a relevant field, specifically running advertising campaigns on global digital platforms such as Google or Meta.
Does this sound like you?
We're eager to learn more about you. Follow the link to apply, and our Talent Acquisition team will be in touch.
Så ansöker du Sista dag att ansöka är 2024-11-06
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Husqvarna AB (org.nr 556000-5331)
Hallindenvägen 14 (
visa karta)
454 30 BRASTAD
Arbetsplats Brastadsfabriken
Jobbnummer 8942278