Marketing Performance Specialist
Ikea Retail Services AB / Marknadsföringsjobb / Malmö
2022-07-18
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WHY WE WILL LOVE YOU
If you describe yourself as a true collaborator with a strong analytical mind-set, excellent communication skills and a passion for following up on goals and performance, this position may be your next challenge.
As a Marketing Performance Specialist, you will get the opportunity to work cross-functionally at a global level, support IKEA marketing teams around the world, bring together multiple sources of data to inform business decisions, and be recognized as a critical point person for marketing performance analysis within the global Marketing team. How to strengthen the IKEA brand and how to use the information to create and scale strong marketing tactics and engaging solutions would be two of your main interests. You get motivated by solving complex business challenges and have a great curiosity for identifying learnings from activities.
To be successful in this role, you will be tracking delivery against content and engagement goals in order to help performance across multiple channels and across countries.[KCC1] You are comfortable working with different kinds of data and have proven advanced training in marketing, communications, business management, data analytics or equivalent. For at least 5 years, you have been working with Marketing, Strategic Planning, Customer Engagement, Media Performance or Data Analytics. You confidently with both quantitative and qualitative data and can easily convey a message to business stakeholders. This includes compiling and deriving business insights from multi-sourced performance data, as well as visualizing learnings and making impactful presentations. Preferably, you have a strong knowledge about the IKEA brand, concept, culture, values, and ways of working. Last but not least, you are fluent in English (both written and in verbal).
Furthermore, you have knowledge of:
• Global Brand Positioning and how it helps to differentiate the brand
• Consumer and Customer insights
• How to leverage data as well as performance measurement tools to produce analyses and actionable insights
• How to implement change initiatives in collaboration with diverse stakeholders
YOUR RESPONSIBILITES
As a Marketing Performance Specialist, you will drive brand positioning and growth contribution of marketing by leading specific tasks and projects related to IKEA marketing frameworks. You will act as a subject matter expert and support the countries, keeping them informed about the performance resources and learnings to encourage competence development. Together with collaborating teams, you will evaluate marketing activities, identify strong performance to replicate and scale up best practice.
More in detail, you will:
• Collaborate with markets to ensure prioritized metrics in our marketing performance goal tree are leveraged to track and optimize the impact marketing activities have on building a strong IKEA brand & multichannel business
• Lead specific tasks and projects in the analysis of marketing performance for global and local teams
• Ground marketing performance indicators in appropriate technology and data platforms to operationalize marketing KPIs
• Execute specific global post-activity performance evaluations, sharing key findings with stakeholders to improve quality of content and media development
• Undertake ad hoc analysis and recommendations for common Ingka activities
• Work across functions within Ingka Group and in good collaboration with other IKEA businesses
This role is based in Malmö and you will report to Marketing Performance Leader.
ABOUT THIS WORK AREA
The mission for Market Support is to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.
QUESTIONS AND SUPPORT? LET'S CONNECT!
If you have questions regarding the recruitment process, please feel free to contact Christina Nellevi,
christina.nellevi@ingka.ikea.com. We look forward to receiving your application as soon as possible. Please note that we will be reviewing applications on a continuous basis.
Warmly welcome with your application!
As you might know, in Sweden it's common to take a few weeks of holiday during July, most people take over multiple weeks in a row; at IKEA we are no different. We believe in a healthy work-life balance and encourage our co-workers to take time to relax, recharge, and unwind. Because of this great benefit we might take a bit longer to get back to you, we will return in mid August and you should hear from us soon as possible. We look forward to learning more about you!
Publiceringsdatum2022-07-18Så ansöker duSista dag att ansöka är 2022-08-17
Klicka på denna länk för att göra din ansökanAdressIKEA Retail Services AB
Älmhultsgatan 2
21586 Malmö
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Ikea Retail Services AB (org.nr 556661-0886)
Älmhultsgatan 2 (
visa karta)
215 86 MALMÖ
Jobbnummer 6829322
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