Marketing Manager to Google
Adecco Sweden AB / Marknadsföringsjobb / Stockholm
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hela Sverige About the role
As Marketing Manager your role will be include the following:
* Drive marketing related outcomes for one or a few projects/products as a key contributor by proactively taking initiative to kick off work streams and projects.
* Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
* Develop critical user journeys for future and active consumers and a cohesive user life cycle strategy in collaboration with cross-functional stakeholders.
* Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
* Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
* Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
* Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
* Prioritize the most impactful ideas to drive growth and make sound business decisions independently.
* Help solve problems with multiple approaches to reach an optimal solution.
* Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
* Dig in and understand the detailed insights and big picture implications while understanding the strategic view.
* Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
* Develop strong relationships, internally and externally, offering support and direction to team members.
* Mentor and guide junior team members in their work and help them to onboard.
* Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
* Guide the integration of multiple adjacent project timelines, goals, and objectives.
* Ensure all work, whether produced personally or by an agency, supports and builds the Google brand, and maintains quality, accuracy, and timeliness.Expertise
* Act as subject matter specialist for relevant cross-functional stakeholders on the voice of a product or marketing program.
* Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
* Possess deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
* Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.
* Possess a firm grip of new ideas, processes, and approaches critical to the role (e.g., AdWords for small- and medium-sized business marketing).
* Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.
About you
We are looking for a candidate with the following background, experience, education, etc.:
Brand management
Knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
Campaign management
Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.
Client/partner management/advising
Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor. This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods.
Consumer behavior
Knowledge of consumer behavior (e.g., digital or traditional consumer behaviors). This includes the knowledge of how consumer behavior informs product strategy/program design and influences sales cycles.
Data analysis and synthesis
Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies.
Go-to-market activities knowledge
Understanding of user needs, helping products go-to market, and giving feedback to improve products.
Industry knowledge
Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one 's business and organization.
Marketing briefs
Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
Product positioning
Ability to articulate key messages, features, and benefits to the target audience.
Situational leadership
Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organization, to present/defend/clarify concerns or issues regarding an existing project, program or solution. This includes the ability to effectively address difficult questions, handle pushback from a high-level audience, and maintain a professional demeanor while engaging in difficult or sometimes high-pressure situations.
Storytelling
Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.
Contact details
If you have questions about the assignment or the recruitment process, you are welcome to contact responsible recruiter:
Erik Örvell on email
erik.orvell@adecco.seWelcome with your application!
Keywords
Consultant | Google | Marketing | Marketing Manager | Interim
Ersättning Fast lön
Så ansöker du Sista dag att ansöka är 2024-03-01
Klicka på denna länk för att göra din ansökan Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "ref-44693".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Adecco Sweden AB (org.nr 556447-2677),
http://www.adecco.se/ Kontakt Business Manager
Erik Orvell
erik.orvell@adecco.se Jobbnummer 8470661
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