Marketing Manager Performance Segments
Akzo Nobel Surface Chemistry AB / Försäljningsjobb / Stenungsund
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Are you looking for a challenging position which lets you influence and give direct input in the making of products? Are you interested in a role that will help you grow and develop within the marketing segment?
As Marketing Manager EMEIA Performance Segments you will be responsible for leading marketing initiatives in the EMEIA region including new product introductions and eliminations, market assessments, supplying input for R&D strategy, pricing and margin management and promotional initiatives for sales in the allocated region. You will also be responsible for setting the vision for the overall market strategy for Performance segments (which includes the market segments Cleaning, Oilfield, Mining and Developing Segments) in coordination with the Marketing Director and in line with global Business Unit objectives.
Main responsibilities
• Direct marketing strategy into actions in the region and ensure collaboration with sales teams, other marketing portfolios, RD&I and other support services in order to support Business Unit objectives of profitability, both short and long term.
• Formulate regional marketing plans and tactics which include introducing, repositioning and sometimes terminating products.
• Work with regional sales and technical service to ensure that product range meets customer needs and support the implementation of the agreed product portfolio through the IBP process.
• Implement pricing frameworks for the region and executes regional tactical pricing with regard to competitive landscape.
• With support of sales get in depth understanding of needs within the region through market research and implements needs based segmentation model.
• Translate needs into clear value propositions and develop these propositions in close cooperation with technical service.
• Proactively monitor changes in regulations and legislation which could impact the business.
• Validate new product development propositions by means of business cases and regulatory changes.
• Provide direction on channel strategy for the market segments.
• Develop a communication plan and coordinate the tradeshow events for the region.
• Be familiar with all the applicable corporate policies/procedures with regard to personal conduct and HSE standards and acting in compliance with all applicable regulations.
• University degree: BA or BS degree, preferably in Chemistry, MBA or equivalent is preferred.
• In-depth expertise in, and experience of marketing at a senior level in a multi-functional and multi-cultural organization, preferably with a focus on surfactants and polymers.
• Experience of leading cross-cultural teams in a matrix environment.
• Ability to travel around 25%.
• As a person you are strategic with influencing and people skills and has proven successful launches of marketing initiatives including innovation launches.
• Leadership capabilities and detailed business acumen with proven sales and marketing experience; ability to set the agenda and follow through.
• The ability to handle complexity: global, regional and local; operational and strategic; visionary and pragmatic, and inspire others across diverse, multiple markets.
• Experience in Mining, Oilfield or Cleaning is a plus.
Industries worldwide rely on our essential chemistry in the manufacture of everyday products such as paper, plastics, building materials, and personal care items. Building on the dedication of our employees and our shared commitment to safety, sustainability, and open innovation, we have established a world-class business and built strong partnerships with our customers. We operate in over 80 countries around the world and our portfolio of industry leading brands includes Eka, Dissolvine, Trigonox, and Berol.
Publiceringsdatum2018-09-19Så ansöker duSista dag att ansöka är 2018-10-05
Klicka på denna länk för att göra din ansökanKontaktÅsa Stafström
Roderick Ritchie
FöretagAkzo Nobel Surface Chemistry AB
AdressAkzo Nobel Surface Chemistry AB
Stenunge Allé 3
44485 STENUNGSUND
KontorsadressStenungsunds torg
Jobbnummer 4356334
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