Marketing manager
Electrolux Appliances AB / Organisationsutvecklarjobb / Stockholm
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hela Sverige Visa alla jobb hos Electrolux Appliances AB i Stockholm Objectives:
The 360 MarCom Manager is responsible for leading all Commercial Launch projects and global Marketing campaigns within Electrolux Professional. The overall target is to support profitable growth targets of the Sector and to drive brand strategy via strong and differentiating 360 Commercial Launches. The overall Marketing objective is described as providing an omnichannel experience for our customers pre-, at- and post-purchase. Thus to ensure that we are living up on our brand promise to make our customers' worklife easier and more profitable as well as making the difference for our planet in terms of leading in sustainability and lifecycle performance.
In order to ensure seamless connection with all markets (Marketing, Sales and Customer Care), the 360 MarCom Manager transfers respective Commercial Launch packages and campaigns to Marketing Activation for execution and follow-up. He/she monitors the outcomes based on defined KPIs and Sector objectives.
The 360 MarCom Manager leads a team of MarCom Project Managers and practices day-to-day collaboration with all Central Marketing functions as well as cross-functional, cross-regional and cross-sector teams.
Key operational responsibilities:
• Development of holistic and omnichannel 360° Marketing campaigns for Food, Laundry and Chains (Segments, categories, regions)
• Support the EPR brand position and image language
• Drive + implement Commercial Launch applying the Commercial Launch Process as part of the Electrolux Innovation Activation process, be responsible for development of 360° customer experience plan and related touchpoints. Work out clear and differentiating Product Value Propositions (PVP) and signature touchpoints, together with Business Units (Segments, categories, Quality & Customer Care). Set respective KPIs for Commercial Launch activation and assign project teams within Central Marketing
• Collect insights from Marketing Activation, Business Units as well as Commercial Organisation of key target markets (reference point)
Reporting to:
VP Global Marketing Electrolux Professional
Competencies needed:
See below
Education:
University degree, MBA preferred
Preferred Career Experience:
• Degree in Marketing
• > 7 years of relevant experience with proven record on 360 customer journey related projects
• leadership experience within a multinational organization
• Strong project management and communication skills
• Ability of cross-functional and cross-cultural collaboration
• Ability of working under tight deadlines, with multiple tasks and in line with budget
• Understanding of B2B dynamics, distribution channels and 360 customer experience model incl customer purchase process
• Excellent skills in marketing tools and techniques
• Planning and project management skills with strong focus on driving strategy to execution
• Negotiation skills
• Ability to collaborate within a global, cross-functional (matrix) organization
• Strong customer focus and drive for results
• Excellent English language skills, spoken and written
Location Stockholm or Ljungby
Varaktighet, arbetstid
Tillsvidare
Heltid
Publiceringsdatum2016-05-31ErsättningFast månads- vecko- eller timlön
Så ansöker duAnsökan kan skickas till e-postadress:
giulia.brusati@electrolux.itKontaktGiulia Brusati +39 0434 380256
giulia.brusati@electrolux.itFöretagElectrolux Appliances AB
AdressElectrolux Appliances AB
S:t Göransgatan 143
10545 STOCKHOLM
KontorsadressS:t Göransgatan 143
Övriga kontaktuppgifterTelefonnummer till arbetsgivaren saknas i denna annons.
E-postadress:
giulia.brusati@electrolux.it Jobbnummer 2878502
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