Marketing Manager
Ikea Retail Services AB / Marknadsföringsjobb / Malmö
2023-12-21
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As the Marketing Manager at IKEA, you will be responsible for driving extraordinary growth and profitability by implementing effective marketing strategies. You will focus on acquiring, converting, retaining, and engaging customers throughout their journey. Your role will involve developing an integrated multichannel marketing plan, aligning marketing with the commercial agenda, establishing a unique brand image, integrating mass and personalized communication, and implementing change initiatives. Additionally, you will play a key role in representing the IKEA corporate identity and core values.
The Competencies you should have:
• You have broad knowledge of driving extraordinary growth and profitability.
• You have expertise in acquiring, converting, retaining, and engaging customers.
• Extensive knowledge of developing and implementing multichannel marketing strategies
• You have ability to integrate marketing and communication strategies with the commercial agenda.
• You have in-depth understanding of creating a unique brand image and market presence.
• You have proficiency in combining mass and personalized communication across traditional and digital media.
• You have experience in managing and influencing senior stakeholders.
• You are familiar with the IKEA corporate identity, core values, and vision.
• You have passion for customer-centricity and staying updated with market trends.
• You have entrepreneurial and innovative mindset in an agile environment.
• You are motivated to create a unique brand image for IKEA.
• Strong strategic thinking and implementation skills
• You have ability to solve complex business challenges and lead transformational changes.
• You thrive in a fast-paced and franchise system environment.
Requirements:
• 10-15 years of international strategic marketing experience, preferably in multiple markets and global brands within marketing, external communications, digital, or equivalent fields
• Advanced education in Marketing, Communications, Business Management, or a related discipline
• Senior-level experience with digital marketing in an omnichannel reality
• Experience driving business and people transformation in a holistic omnichannel environment.
• Leadership experience in managing large, multi-functional, international teams.
Your responsibilities
The purpose of the Marketing Manager role at IKEA is to reach more of the many people and re-establish a brand that is trusted, loved, and engaging. The Marketing Manager plays a crucial role in gaining operational as well as societal trust for IKEA. By driving growth through attracting and activating customers and consumers, the Marketing Manager aims to build long-term relationships and create lifetime value.
The Marketing Manager is responsible for leading the Customer Relationship Management (CRM), Performance Marketing and Omni Marketing Acceleration. These hubs play a vital role in implementing effective marketing strategies and ensuring continuous development of the new IKEA Marketing Model across retail countries.
You will be responsible for-
• Design, build, and optimize global marketing efforts to drive the growth of IKEA globally.
• Translate the global strategic marketing and consumer-centric vision and goals into local implementation.
• Drive growth through customer retention, lifetime value, and acquisition using performance marketing and data science.
• Provide expertise and input to the operating model, range development, and supply chain optimization to achieve market share growth.
• Lead and develop performance marketing as a growth driver across 30+ IKEA markets, focusing on increased ROI and effectiveness measurement.
• Develop world-class activation concepts, customer-centric membership benefits, rewards, and engagement activities across all brand interactions.
• Identify and resolve frictions in the selling and customer experience areas, and explore new revenue opportunities through collaboration with sales, digital, and supply partners.
• Increase market share by initiating and contributing to developments in marketing automation and utilizing innovative, data-driven digital marketing tools.
• Deliver hyper-relevant personalization throughout the customer lifecycle to increase brand awareness, market share, and customer loyalty.
• Establish CRM as a significant growth contributor for INGKA and ensure its effective implementation.
• Develop new product marketing capabilities, including services and home deliveries, to enhance customer options and added value.
• Build best-in-class (digital) marketing in-house capabilities across all Ingka Markets, championing new methods, systems, and processes.
• Manage global media sourcing and the Performance Marketing Hub for maximum reach and performance.
• Develop a high-performing and learning marketing organization that contributes to extraordinary growth objectives.
Together as a Team
Our mission is to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting.
We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.
Så ansöker du Sista dag att ansöka är 2024-01-01
E-post:
madhurima.das@ingka.com Omfattning Detta är ett heltidsjobb.
Arbetsgivare Ikea Retail Services AB (org.nr 556661-0886)
Älmhultsgatan 2 (
visa karta)
215 86 MALMÖ
Jobbnummer 8347038
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