Marketing Manager
Embedl AB / Marknadsföringsjobb / Göteborg
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Job Description
As a recognized international deep tech provider, marketing is of utmost importance to EmbeDL's continued success. At EmbeDL, marketing is about understanding people and building awareness about how our products/services can satisfy their needs. We're looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing digital marketing campaigns while managing and inspiring a team. You are comfortable with day-to-day marketing activities, as well as long-term strategy and thrive in a challenging and dynamic environment. If you are a people-person who loves the rewarding challenge of building a global brand, we want to hear from you!
Objectives of this Role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
Working in partnership with the management and engineering teams, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including digital, print, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
3+ years of experience in marketing, e.g. at a marketing firm
Strong project management, multitasking, and decision-making skills
Proven experience developing marketing plans and campaigns
Proficiency with online marketing and social media strategy
Experience with digital content creation and design
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Bachelor's degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven track record of business success from marketing efforts
Bonus Qualifications
Master's degree a plus
Willingness and ability to travel
Established press and media contacts
About EmbeDL?
EMBEDL AB (EmbeDL) is a spin-out from the European Commission Horizon 2020 funded research project LEGaTO. The mission of EmbeDL is to develop and commercialize its Deep Learning optimization engine into a highly scalable platform that makes DL-based AI affordable and energy efficient in embedded systems. The DL optimization engine bridges the gap between data scientist (experts in AI algorithms) and computer engineers (experts in hardware).
EmbeDL has close connections to international academic research, Swedish industry and innovation ecosystem as well as well-established connections to venture capital.
Application process
The selection and interview process is ongoing. Please submit your application in English as soon as possible using the "Apply for this Job" button on
https://career.embedl.ai . For any questions and clarifications, please reach out to
hans@embedl.ai.
You are welcome at EmbeDL for who you are, no matter where you come from, what you look like, or what's your favourite operating system.
Publiceringsdatum2021-05-28Så ansöker duSista dag att ansöka är 2021-06-27
Klicka på denna länk för att göra din ansökanAdressEMBEDL AB
Mässans gata 10, c/o WTC
41251 GÖTEBORG
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Embedl AB (org.nr 559160-9341)
Mässans gata 10, c/o WTC (
visa karta)
412 51 GÖTEBORG
Jobbnummer 5776897
Observera att sista ansökningsdag har passerat.