Marketing Data Measurement - Marketing & Brand
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
2020-11-11
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➡️ Klicka här för den senare publicerade platsannonsen "Marketing Data Measurement - Marketing & Brand" (publicerad 2020-11-30) ⬅️
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hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we're expanding our global footprint in Europe, China and the US, and we're on the lookout for new talent.
We are constantly pushing our own skills and abilities to drive change in the automobile industry like never before. We are looking for innovative, committed people to join us in this endeavour and create safe, sustainable and connected cars. We believe in the power of people and will challenge and support you to reach your full potential. Join us and be part of Volvo Cars' journey into the future.
The Marketing Analytics Team is a talented team with strong data analytics capabilities and a deep understanding of the consumer. It supports the entire Marketing & Brand organization with the right data, results, and insight.
Let us describe the challenge we offer
In this role, you'll join a team of highly skilled analysts. The analysis and insights you provide will be the compass at Marketing & Brand. Part of a dynamic global brand, you'll measure performance marketing across multiple countries and platforms, securing continuous learning and optimization of all our activities.
What you will do
In this role you will develop a comprehensive measurement framework that can be used globally and measure our performance against KPIs. You will support our media teams and local markets working with this framework and setup ways to work with online tracking through UTMs and campaign naming conventions. Further, you will work with the analysts and relay to them the requirements for measuring our campaigns, events and global activity.
The creation of an over-arching data dossier that documents all the data touch points within Marketing and Brand will be at your responsibility and striving to source new tools and techniques to fill in gaps within that data dossier will be the core of this role.
Competence and experience are important, but personality and potential are key
We believe that you have more than four years of experience with working and measuring marketing data across both online and offline channels. You are a self-motivator and enjoy working in the world of data. To you, working alongside analysts in a highly creative and fastmoving organization comes naturally. To be successful in this role, you need to have experience with Google Marketing Platform, Google Analytics and UTM tracking. Brand Measurement, consumer journey and challenging the traditional marketing funnel are areas that are your passion and you see the bigger picture and how things fit together.
Qualifications
• 4+ years experience working with and measuring marketing data for both online and offline sources.
• Strong knowledge of marketing measurement techniques, such as Google Analytics UTMs, tracking pixels, etc.
• Experience of working in digital marketing environment, e.g. with ad servers, web analytics, search bid management etc.
• Solid analytical skills and understanding of data across the sales funnel.
• Strong communication skills to be able to present complex analytics findings to business stakeholders
How to apply and connect
Is this you? Do not wait with your application! We will start the recruitment process immediately. We welcome your application by November 24th 2020 at the latest. Please submit your application in English. For information about the recruitment process, please contact Senior Recruiter
lotta.ericsson@volvocars.com.
You will report to Head of Analytics and the position is based in Gothenburg. We are a global company and you need to be proficient in English, verbally and written, as well as having an interest and ability to travel. Due to GDPR we do not accept applications over email.
Change is coming. Are you with us?
Varaktighet, arbetstid
Full Time Undefined
Publiceringsdatum2020-11-11ErsättningUndefined
Så ansöker duSista dag att ansöka är 2020-11-24
Klicka på denna länk för att göra din ansökanFöretagVolvo Personvagnar AB
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "47945-34045284".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Körkort För detta jobb krävs körkort.
Arbetsplats Volvo Car Corporation
Jobbnummer 5439733
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