Marketing Coordinator
Stift Borgen 2 - British International Scho / Marknadsföringsjobb / Danderyd
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hela Sverige Visa alla jobb hos Stift Borgen 2 - British International Scho i Danderyd Employer: British International School of Stockholm Location: Sweden
Contract type: Hours by negotiation, but at least 60% of full time
Contract term: Permanent, following a probationary period
Salary: Depending on skills and experience
Job starts: As soon as possible
The British International School of Stockholm is seeking to appoint a creative and highly motivated individual to join our existing admin team, to lead development and implementation of a School marketing and communication strategy. Working closely with the Principal, the successful applicant will manage the promotion of our school through effective marketing and communications, using a multi-channel approach to reach the desired audience, both locally and internationally. They will be responsible for all aspects of the integrated marketing campaign, with digital marketing forming a key part of the overall campaign. Applicants may come from a range of backgrounds including marketing or journalism. The scope of the role is broad and will, to some extent, depend on the specific skill set of the successful candidate. Key elements are outlined below.
KEY OBJECTIVES
• To effectively market the school and its programs globally to prospective families by telling the school's story through 'shareable social content'.
• To lead the long term development of a parent communication strategy. This solution would integrate technology, academic learning solutions, etc., as well as social media and newsletters.
STRATEGIC PLANNING
• Source and analyse customer research, current market conditions, and competitor information, through quantitative and qualitative market research
• Lead on all aspects of digital media analysis, including website, social media, SEO and SEM
• Develop a coherent digital marketing strategy with clear KPIs
• Develop and execute short and long-term local and global marketing plans that support BISS, including, but not limited to: digital marketing, public relations, special events, advertising, and other promotional strategies
• Develop tracking and reporting mechanisms to measure the effectiveness campaigns and strategies
• Provide reports for, and present at, Board meetings as required
MARKETING EXECUTION
• Maintain the school's brand by guiding communications from stakeholders, ensuring that the 'look and feel' represents BISS
• Write, design and produce marketing literature
• Seek out, plan, write and edit engaging content to share across all marketing channels
• Keep social media and the school's website up to date and engaging, maintaining a stock of photographs
• Be accountable for developing physical marketing materials
• Liaise with partner organizations including relocation agencies, embassies and chambers of commerce
• Maintain a marketing database and events calendar
• Engage with corporate customers
ESSENTIAL SKILLS and EXPERIENCE
• High level fluency in English speaking and writing
• Excellent communication and presentation skills with a good eye for detail
• Excellent customer facing skills and confidence in engaging with the public
• Flexible approach to working (including out of normal business hours)
• Great admin and organisational skills
• Relevant IT skills
• Comfortable with digital and social media platforms
• Knowledge or willingness to learn about digital marketing's tools and strategy
• Be able to analyse problems, reach reasoned judgements and resolve issues
• Ability to effectively manage and prioritize multiple tasks and successfully meet deadlines
DESIRABLE SKILLS and EXPERIENCE
• Understanding of international schools and education systems
• Experience of dealing with parents
• Previous marketing experience
• Being bilingual in English and Swedish is an advantage
PERSONAL QUALITIES
• Ability to work independently and as a member of a team
• Ability to engage and present information to an audience
• Creative, inventive and able to articulate your ideas
• Patient and able to handle challenging situations
• A highly committed team player
• Sets high personal and professional expectations
• Show initiative and be able to pre-empt issues and challenges
• Be motivated and passionate about delivering the best in education
• Be motivational and inspiring to students, parents and staff
• Present as an effective and confident ambassador for the school
• Open to constructive feedback from all stakeholders
• An effective strategic thinker
THE SCHOOL The British International School of Stockholm is situated across a split site in Djursholm, a beautiful suburb of Stockholm. The school caters for the Nursery to Year 13 age range and enjoys an excellent reputation for both its academic progress and achievement, and its pastoral care. BISS is a vibrant and highly successful school of over 500 children from 40 different countries. Meeting internationally recognised standards of excellence, the school is an accredited member of COBIS (the Council of British International Schools) and received an excellent BSO inspection report.
TO APPLY Please email your CV, including details of two professional referees, and a letter of application detailing your experience to:
recruitment@bisstockholm.se Closing date: Wednesday 29th January, though early applications are encouraged as interviews may be scheduled earlier for suitable candidates.
For further information and questions about the school, or to arrange a visit, please view our website
http://www.bisstockhom.se or contact us at
recruitment@bisstockholm.se BISS is committed to safeguarding and promoting the welfare of children and expect all staff to share in this commitment. The successful applicant will be subject to a relevant police check and must be willing to undergo child protection training appropriate to the post.
Publiceringsdatum2020-01-23Så ansöker duSista dag att ansöka är 2020-02-22
AdressStift Borgen 2 - British International Scho
Östra Valhallavägen 17
18268 Djursholm
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "Marketing Coordinator".
Omfattning Detta är ett deltidsjobb.
Arbetsgivare Stift Borgen 2 - British International Scho Östra Valhallavägen 17 (
visa karta)
182 68 DJURSHOLM
Ansökan E-post:
recruitment@bisstockholm.se Arbetsplats Borgen 2 British International Scho,
Jobbnummer 5056634
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