MAP & CRM Demand Operations Manager (256010)
Ericsson AB / Marknadsföringsjobb / Stockholm
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hela Sverige The position is within the functional area of GF M&C Excellence and Common Services and reports to the Head of M&C Demand Operations.
Job Summary
As MAP & CRM demand operations manager, you will be responsible to drive the business ownership for the marketing CRM and Marketing Automation System enabling demand and leads flow, tracking, statistics and securing generation and nurturing demands from our multi-channel engagements; ensuring that the right CRM and MAP platform and processes are in place and the system is fit for purpose for an effective execution of demand generation strategy.
Responsibilities & Tasks
Business ownership of the Marketing CRM and marketing automation system. Responsible to ensure that systems are fit for purpose and enables effective execution of marketing and communication strategy.
Responsible for prioritization and implementation of new demands on the system closely in collaboration with business users and IT team.
Responsible for business implementation of major features and capabilities of the CRM and marketing automation system.
Work closely with digital team, campaign & demand generation management team, content drivers, customer marketers and sales excellence team to streamline demand processes and integrate with systems to capture and nurture prospects.
Responsible for providing adequate training and demos to business stakeholders and identify ways to enhance usage, adaptability and process compatibility of the CRM and marketing automation system.
Continuously evolve systems in line with the best practices, trends and business feedback.
Accountable for support teams and ensuring that business users are getting high quality and timely system support.
Responsible for issue tracking and related communication to business stakeholders.
Supporting M&C teams to define objectives and KPIs for their activations. Support capturing, measuring and recording the KPIs and follow up with analysis and insights from the activation.
Collaborate with digital team, demand generation and campaign management team, content drivers and sales excellence team to streamline demand processes and integrate with CRM system and marketing automation to capture and nurture prospects
Position Qualifications
Telecom Domain knowledge
Analytical & problem solving skills
Business acumen
Written communications
Presentation / Verbal skills
Value argumentation skills (customer/brand/portfolio)
Core Competences
Experience in Marketo and Marketing Automation
B2B Marketing and Communication Strategy, platform, content and messages
CRM strategy, implementation and analytics
Demand generation and Marketing leads management
Marketing Automation Systems and Strategy
Marketing Performance Management, metrics and KPIs
Business Processes
Change Management and leadership
Project Management
Training and Consultative skills
Business models and business case development
Communication and Presentation Skills
Relationship building with key interfaces
Business acumen
Digital marketing, Email Marketing, Outbound Campaigns and Inbound marketing
Behavioral Competences
Adapting & Responding to Change
Creating & Innovating
Planning & Organizing
Writing & Reporting
Relating & Networking
Working with people
Minimum Qualifications & Experience Requirements
University degree in Business, Marketing, Communications or equivalent training/experience
At least 5 - 8 years of experience in a B2B marketing role, preferably in technology sector.
Through understanding and hands on experience on CRM and Marketing Automation systems/platforms
Experience working in a global and virtual teams
Preferred Qualifications & Experience Requirements
Experience working closely with senior management
Experience of working with cross functional teams
Experience of handling multiple projects, coping with tight deadlines
Experience working in a dynamic and fast moving environmen
Why is Ericsson a great place to work?
Ericsson enables communications service providers to capture the full value of connectivity. The company's portfolio spans Networks, Digital Services, Managed Services, and Emerging Business and is designed to help our customers go digital, increase efficiency, find new revenue streams, and create new user experiences. Ericsson's investments in innovation have delivered the benefits of telephony and mobile broadband to billions of people around the world ensuring our solutions - and our customers - are at the forefront of innovation. We support networks that connect more than 2.5 billion subscribers. With over 100,000 employees and customers in 180 countries, we combine global scale with technology and service leadership. 40 percent of the world's mobile traffic is carried over an Ericsson network.
Publiceringsdatum2018-12-17Så ansöker duSista dag att ansöka är 2019-01-07
Klicka på denna länk för att göra din ansökanFöretagEricsson AB
AdressEricsson AB
KI/EAB/DKG/DA
17281 Stockholm
KontorsadressKistagången 6
Jobbnummer 4513696
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