Loyalty Benefits & Rewards Leader
Ikea Retail Services AB / Organisationsutvecklarjobb / Malmö
2020-02-05
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hela Sverige Visa alla jobb hos Ikea Retail Services AB i Malmö WHO YOU ARE
Are you an expert in the field loyalty and customer clubs?
Do you know how to create relevant and personal benefits and rewards for members to interact, engage and stay with IKEA?
Do you want to be part of our journey towards developing our new customer club for Business Customers all around the world?!
If so, we have the perfect role for YOU!
We are looking for a senior Business to Business Loyalty Club expert to help us develop our newest customer club 'IKEA for Business'. Leading our approach in creating and delivering a compelling value proposition and unique benefits and rewards for club members all around the world! You will support markets through innovating and implementing the IKEA for Business Customer Club benefits & rewards, to drive growth and brand positioning. Providing the appropriate skills, tools and capabilities as part of the overall Customer Engagement Approach. You will need to have a strong customer mind-set, be able to work cross functionally with many different stakeholders and have a drive for results. You should have high competence within Loyalty, Digital and Mobile Marketing technologies and trends within the business to business sector. Plus solid knowledge and experience of Customer Engagement, Loyalty and Marketing best practice and trends.
To be successful in this role, it is important that you have the following capabilities and knowledge:
• Knowledge of the Business to Business loyalty sector and how to tailor and execute member benefits and rewards based on multiple customer segments.
• Knowledge of how to acquire, convert and retain members and engage with them in a relevant and meaningful way across all brand interactions.
• Knowledge of member life time value and management, including how to increase through more relevant and personalised benefits and rewards and ROI to increase business results.
YOUR RESPONSIBILITIES
As a member of the Customer Engagement team within Attract & Activate, you will lead the IKEA for Business member benefits & rewards framework and associated offerings to acquire, retain and develop customers, as part of the Customer Engagement Approach (CRM & Customer Clubs). You will bring your expertise and skills in loyalty management within the Business to Business sector for creating compelling benefits & rewards. Demonstrating how this can drive brand positioning, growth and increase member lifetime value.
You will also work closely with key stakeholders within the Attract & Activate, Sales Activation & Steering, Home Furnishing, Sustainability and country teams. Where you will contribute towards creating always on growth through more relevant and personal engagement with members.
In this role you will report to Penny Shaw, IKEA Family Manager.
About the assignment
The IKEA for Business Benefits & Rewards Leader will be responsible for leading the development and implementation of the IKEA for Business customer club benefits & rewards, to increase member recruitment, engagement and life time value. They will:
• Lead the implementation of the IKEA for Business customer club benefits & rewards framework and integration into the overall Customer Engagement approach
• Develop and implement skills, tools and ways of working with IKEA for Business customer club benefits and rewards
• Support markets for how to work with and integrate IKEA for Business customer club benefits and rewards to increase recruitment, engagement and life time value
• Provide subject matter support for the country teams within the area of benefits and rewards management for the IKEA for Business customer club and act as a speaking partner on a global basis
• As part of the INGKA Retail Direction Job 8 'Always on for growth', lead the IKEA for Business customer club concept and rewards initiatives to innovate, improve and deploy our capabilities within this area
ABOUT THIS WORK AREA
Market Support : we have a mission to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.
Customer Engagement : our task is to drive growth and brand positioning by leading the expert hub for personalized communications, engagement and loyalty. By developing, implementing and owning the Customer Engagement (CRM and Customer Clubs) approach to acquire, retain and develop customers to IKEA. At the core of this are our customer clubs and the next customer club we want to launch is for business customers!
The IKEA Group : is a world leader in the home furnishing business. We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people. The IKEA Group operates in 43 countries and our retail operations include 321 IKEA stores in 28 countries.
QUESTIONS AND SUPPORT? LET'S CONNECT!
You see things a little differently. So do we. We believe that what you value is more important than what your CV says. We offer positions that will challenge your skills and let you grow. Come see things a little differently with us.
Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates. So do not delay, please send us your application in English today.
Publiceringsdatum2020-02-05Så ansöker duSista dag att ansöka är 2020-02-16
Klicka på denna länk för att göra din ansökanAdressIKEA Retail Services AB
Älmhultsgatan 2
21586 Malmö
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Ikea Retail Services AB (org.nr 556661-0886)
Älmhultsgatan 2 (
visa karta)
215 86 MALMÖ
Jobbnummer 5079938
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