Influencer Manager - Care By Volvo
Volvo Car Corporation(Prd) / Organisationsutvecklarjobb / Stockholm
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The automotive industry is changing rapidly and so are the demands and expectations among consumers. Volvo Cars has taken a strategic decision to lead this change. This means not only to continue to build state of the art premium cars, but to rethink the entire consumer experience and creating competitive offers showing that we put our consumers' needs in the centre. Care by Volvo is a ground breaking premium Subscription Service we are developing and you don't want to miss out on.
As a new company within Volvo Car Group, we have one clear aim - to give you back more time to do the things you love. Welcome to the future of the car experience, where a simple monthly subscription is all you need. For the development of Care by Volvo - we seek our first ever Influencer Manager.
What's in it for you?
For this exciting new role in Care by Volvo as Influencer Manager you will have the ability to make your mark in our marketing team. You will design campaigns for activating members of the database to amplify major product announcements, milestones and press beats. Of course, this role will acquire new influencers through engaging one-on-one with content creators across email and social media channels, as well as at live events (Vidcon, BlogHer, streamer meet-ups, etc.).
What You'll Do
* Define, maintain, and evolve the overall influencer relations strategy. Curate the Creator Program database across all products in the Age of Learning portfolio.
* Evaluate new applicants to the database on a regular basis, activating same with a personal welcome.
* Resolve issues with and between content creators in a timely and professional manner, including creators responsible for inappropriate or misleading content, or abuse of giveaways.
* Draft emails to activate content creators and deliver monthly and event-based information.
* Work closely with Product, Marketing and Community to create giveaway codes to tie with the monthly emails.
* Collaborate with related departments such as Production and Marketing to capitalize on influencer engagement opportunities during major product beats.
* Ideate new improvements to the acquisition flow of the program website, and partner across both internal and external teams to bring them to fruition.
* Determine areas of improvement for official broadcasts and propose then execute additions to the weekly livestream schedule.
* Track performance of campaigns and individual content creators using internal and third-party tools, and present weekly reports of activities, activations, issues and coverage.
* Maintain constant communication-and-feedback loop with marketing, PR, and Product; be the advocate internally on behalf of the creators to ensure their needs are met
* Compile and distribute weekly activity and metric reports as well as helping inform what metrics are valuable.
You & Your Skills
In order to hit the ground running we seek an experience Influence Manager who is extremely computer savvy within web research and comfortable in Excel, PowerPoint, Word and Outlook to assist with internal reporting. Personality is key to momentum and success so you should be able to approach each marketing campaign with a positive outlook and rally a team to be excited about campaign initiatives; strive for continuous improvement in campaigns, the Marketing Department and themselves.
You should bring experience and ability within :
* marketing, communications or related subject, or equivalent combination of education and experience
* identifying, recruiting and managing influencer / brand ambassador programs
* working independently and ability to work in fast-paced, deadline-driven environments
* developing creative, campaign strategies and promotions and that resonate with the target audience to achieve campaign goals
* multitasking campaigns simultaneously with excellent personal organizational skills and high attention to detail
Location
Stockholm or HQ Gothenburg (please list your preference in your cover letter).
Contact & Apply
Please apply via the link provided by 10th of February. Applications and CV's will not be accepted via email. In this process, we work with continuous selection so apply ASAP!
If you have any questions regarding the position you are welcome to contact Magnus Fredin at
magnus.fredin@volvocars.com and for questions regarding the recruitment process, please contact Jaimee Watson, Senior Recruiter at
jaimee.watson.helm@volvocars.com.
Varaktighet, arbetstid
FULLTIME PERMANENT
Publiceringsdatum2019-01-25ErsättningSALARY
Så ansöker duSista dag att ansöka är 2019-02-10
Ange följande referens när du ansöker: 21863
Klicka på denna länk för att göra din ansökanKontaktJaimee Watson Helm
FöretagVolvo Car Corporation(Prd)
AdressVolvo Car Corporation(Prd)
VAK building, Assar Gabrielssons väg
11157 stockholm
KontorsadressVAK building, Assar Gabrielssons väg
Jobbnummer 4576862
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