Head of Marketing
TeliaSonera International Carrier / Försäljningsjobb / Stockholm
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hela Sverige Visa alla jobb hos TeliaSonera International Carrier i Stockholm TeliaSonera International Carrier owns and operates one of the world’s most extensive fiber backbones. Our mission is to provide exceptional network infrastructure and services – empowering individuals, businesses and societies to execute their most critical activities. By working close to our customers we make big ideas happen at the speed of fiber.
We are a part of the TeliaSonera group, Europe’s 5th largest operator with 175 million subscriptions from the Nordics to Nepal.
Discover more at teliasoneraic.com
Are you an experienced B2B marketer who is fascinated and opinionated about telecommunications and the internet? Want to be part of driving a growing business, with responsibility for developing and implementing exceptional marketing? TeliaSonera International Carrier is one of the world’s leading providers of network infrastructure and services – empowering individuals, businesses and societies to execute their most critical activities. We are seeking a marketing director to further enhance our brand awareness and image within this exciting and dynamic industry.
Your role as the Head of Marketing would be to:
• Lead, drive and support the unit to deliver exceptional B2B marketing with the goal of establishing and maintaining a favorable image with current/potential customers, industry analysts, employees and other stakeholders
• Work closely with other relevant units to develop marketing plans aimed at improving brand image, sales and profitability goals
• Report to TSIC’s Senior Leadership Team on successes, tactics and strategic planning initiatives in order to continually improve the overall marketing approaches
• Fully accountable for all advertising, marketing communications, social media, marketing and sales collateral (and the respective plans, forecasts and budgets).
• Involved in the planning and execution of new product launches
• Ensure that the design, development and implementation of strategic marketing plans is consistent with TSIC’s long range goals and objectives
• Build a tactical marketing plan for each area of responsibility while ensuring a cohesive marketing strategy across the organisation
• Keep up to date with changes in both traditional and non-traditional marketing environment and strategies
• Evaluate the effectiveness of marketing programs and initiatives and make changes as needed
• Fully utilise traditional and non-traditional “social media†marketing approaches to create awareness, preference and ultimately revenue generation
• Ensure that all communications from the organisation to customers are consistent with TSIC’s desired positioning and tonality
• Maintain a consistent image for TSIC through all communication
• Maintain up-to-date, detailed competitor and market analysis
Essential skills and experience:
• At least 7-9 years of relevant experience
• Minimum of 5 years B2B marketing (not merely marcoms) leadership experience in an international carrier, or within an industry with similar characteristics. Alternatively within a B2B marketing agency working with relevant industries.
• Indepth knowledge of marketing, business and social media principles and practices
• Advanced understanding of non-traditional marketing approaches: blogging, social media, SEO etc.
• Proven track record of developing targeted marketing strategies, and steering portfolio development, based on a deep understanding of market segments and their needs
• Experience from working in a truly global business environment
• University degree
• Fluency in English
• Strong commercial acumen
Please note that the above skills and experience are mandatory for this role. Candidates wishing to apply should make sure they meet the requirements previously mentioned.
Publiceringsdatum2013-01-08Arbetstider och omfattningHeltid tillsvidare
Ersättningenligt avtal
Så ansöker duSista dag att ansöka är 2013-01-17
Ansökan kan tyvärr inte göras via e-post.
Klicka på denna länk för att göra din ansökanKontaktBrendan Ives
FöretagTeliaSonera International Carrier
AdressTeliaSonera International Carrier
10663 Stockholm
Jobbnummer 1431130
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