Head of CRM (B2C & B2B)
Northmill Bank AB / Marknadsföringsjobb / Stockholm
2025-04-15
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hela Sverige Northmill is a Nordic bank born in the 21st century. From our base in Stockholm, we provide financial services to over 600 000 consumers and 3 300 business customers.
We aim to offer straightforward and intuitive banking - from fee-free cards and savings to real-time payments and smart business tools. We're proud to have been early adopters of BankID in credit services, and the first Swedish bank to enable real-time payments through RIX-INST.
Northmill has remained profitable every year since its founding in 2006. We believe in accessible, fair, and future-ready banking for individuals and businesses alike.
About the role
We're hiring a strategic and highly operational Head of CRM to take full ownership of the lifecycle strategy across both B2C and B2B. You will lead CRM efforts across all stages - from onboarding and activation to monetisation, cross-sell, and retention - across multiple products and customer types.
This is a high-impact, hands-on role. You will work closely with Product, Tech, Analytics, Compliance, and other teams to create and execute personalised, compliant and high-performing journeys using Braze and related tools.
You are expected to both strategise and execute - building journeys, testing flows, iterating on segmentation, and optimising performance based on clear business goals.
Responsibilities
Own and execute the full CRM lifecycle strategy for B2C and B2B products.
Build and optimise journeys for onboarding, activation, engagement, monetisation, and winback.
Design flows that increase LTV, reduce churn, and support revenue growth.
Collaborate cross-functionally with Product, Data, Tech, Compliance, and Marketing.
Implement and manage lifecycle programs in Braze (or similar), including segmentation, dynamic content, personalisation, and real-time triggers.
Lead A/B and multivariate testing to improve performance across the funnel.
Monitor and report on key metrics (activation, retention, CLV, etc.) - and use insights to take action.
Ensure delivery of compliant communication in all regulated touchpoints.
Your background
You're a CRM leader who can think strategically - and deliver tactically. You love diving into lifecycle data, building and optimising flows, and seeing your work directly impact core business metrics.
6-10+ years in CRM or lifecycle marketing, ideally in fintech, SaaS, or subscription businesses.
Strong track record of building CRM programs that drive revenue, LTV, and retention.
Proficiency in Braze or a comparable customer engagement platform.
Fluent in both Swedish and English (written and spoken).
Comfortable working hands-on with segmentation logic, journey building, content testing, and analytics.
Experience working with cross-functional teams (Product, Tech, Compliance, Analytics).
Excellent communication, prioritisation, and project leadership skills.
Big Plus:
Strong copywriting and content editing skills.
Experience creating value-driven messaging for regulated industries.
Knowledge of predictive modeling or AI-based CRM personalisation.
Experience across both B2C and B2B verticals with an understanding of tone, pacing, and decision cycles.
Fun Facts:
Work-life balance - hit the gym two minutes away or go for a jog in the city.
Event - highly appreciated "Northchill" & Northcon (conference abroad).
Health - 5000 kr health care allowance
Breakfast and fruits every day, as well as "holy fika" each Friday.
Regular after work and celebrated successes at the office.
Stockholm's most beautiful office space that the city has to offer, right in the city center with incredible views and our very own roof top terrace.
Apply today and be a part of Northmill!
Ersättning Lön enligt överenskommelse
Så ansöker du Sista dag att ansöka är 2025-10-02
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Northmill Bank AB (org.nr 556709-4866),
https://www.northmill.com/international/ Arbetsplats Northmill
Jobbnummer 9288615