Head of Brand Projects - Global Brand Team at Volvo Cars
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
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hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
You want an exciting career that contributes to positive change. So, what's your next move?
Some of the most exciting action is within our Global Brand Team which functions like an internal agency; our work extends to every other department. We are the custodians of the Volvo brand. We nurture it, protect it and work to bring the brand to life at every level of the organization. We align business with brand goals. We promote the brand internally and externally. We are the voice of the consumer. And we're building a culture that reflects our brand values. We take an holistic approach to building a brand - but always deliver real, concrete output.
We are looking for a Head of Brand Projects, a strategic leadership role responsible for overseeing and managing the execution of brand-related initiatives to enhance the company's brand presence, consistency, and effectiveness across various touchpoints. This role plays a crucial part in maintaining and strengthening Volvo's brand identity and reputation in the automotive industry.
This is what you'll do
In this role, you will develop and execute strategies to align brand operations with the company's overall business goals, ensuring consistent brand messaging and visual identity across all communication channels. You will collaborate closely with marketing, design, communications, and product teams to ensure cohesive brand representation across products, marketing campaigns, and corporate communications.
Further, you will implement and enforce brand guidelines to maintain a consistent and recognizable brand image, both internally and externally, while adapting to evolving market trends and consumer expectations. You will streamline brand-related processes, workflows, and tools to optimize efficiency and effectiveness in delivering brand initiatives and projects.
As leader, you manage a team of brand professionals, providing guidance, coaching, and mentoring to foster a culture of creativity, innovation, and excellence. Also, you monitor and analyze brand performance metrics, consumer insights, and market trends to refine strategies and tactics for improving brand awareness and perception. You will stay informed about industry trends and emerging technologies, identifying opportunities to innovate and differentiate the brand within the competitive landscape.
It will be important collaborate well with internal stakeholders, including senior leadership and external partners, to align brand operations with broader business strategies and ensure consistency in messaging and positioning.
Moreover, you will take responsibility to develop and implement strategies for addressing brand-related crises, ensuring timely and appropriate responses that protect the brand's reputation.
You will oversee the budget allocated for brand operations, ensuring efficient allocation of resources to achieve maximum impact.
Qualifications:
• Bachelor's or Master's degree in Brand, Marketing, Business Administration, or related field
• Proven experience (8+ years) in brand management within fast moving consumer goods, preferably within the automotive or related industry
• Strong understanding of branding principles, consumer behavior, and market trends
• Exceptional leadership and team management skills
• Excellent communication, collaboration, and interpersonal skills
• Strategic thinking and problem-solving abilities
• Ability to thrive in a fast-paced, dynamic environment
• Proficiency in data analysis and interpretation for informed decision-making
• Experience in crisis management and adapting strategies to changing circumstances
• Familiarity with digital marketing, social media, and emerging technologies
Let's get to know each other
Please submit your application including your resume, cover letter, and portfolio demonstrating successful brand management projects.
Welcome to apply by the latest on the 31st of October 2023 and we will do our best to keep you updated throughout the process. If you have any questions about the recruitment process, please contact Senior Recruiter Lotta Ericsson at
lotta.ericsson@volvocars.com.
The position could be based at HQ Gothenburg, or in Stockholm but we are also open to applicants in New York, London, Shanghai and Singapore.
Please take the time to learn more about Life at Volvo Cars here:
https://lnkd.in/e4iC_DjkMake sure to submit your application in English and note that applications via email will not be considered due to GDPR.
Welcome with your application!
We're Volvo Cars
Our sights are set on becoming a fully electric car company by 2030 and climate neutral by 2040. Big plans like these call for talented people who share our values and passion for positive change. So, we're looking for the change makers. The free thinkers. The self-motivators. The visionaries. The leaders. The dreamers. The believers. We're looking for you.
#LI-LOTTA #LI-REMOTE #BRAND #VOLVOCARS
Ersättning Undefined
Så ansöker du Sista dag att ansöka är 2023-10-31
Klicka på denna länk för att göra din ansökan Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "67005-41968926".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Kontakt Lotta Ericsson
0731501785 Jobbnummer 8176757
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