Group Brand Lead
Stegra AB / Marknadsföringsjobb / Stockholm
2025-01-13
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hela Sverige Research shows that women and other under-represented groups within our industry hesitate to apply unless they tick most boxes of a role description. At Stegra, we are building an impact company with sustainability at its core. We need a diverse, inclusive, and authentic team to rally behind our purpose of de-carbonizing hard-to-abate industries, starting with steel.So, if you are equally passionate about our purpose yet concerned that your experience doesn'tperfectlyalign with the qualifications stated in the job advert, we strongly encourage you to apply anyway. You may be just the right candidate, either for this role - or for another upcoming role in ourrapidlygrowingbusiness.
Group Brand Lead
As our Group Brand Lead, you will be at the forefront of shaping and driving the identity, vision, and reputation of Stegra, an impact company and a modern, sustainable, industrial player set out to reduce emissions in some of the world's dirtiest industries.
You'll be part of the Communication team, reporting to Head of Communication. Collaboration across several teams will be essential to ensure our brand is driving our purpose and is consistently represented through all touchpoints, from corporate communications to marketing, employer brandingand investor relations.
Key Responsibilities:
Execute on the recently launched brand platform and develop the brand strategy further in alignment with the company's purpose and growth goals, including but not limited to: Development and execution of a co-branding strategy
Collaboration with agencies to create paid advertising campaigns
Supporting the development of a brand hierarchy and strategy for product branding driven by the Commercial team.
Development of Stegra's branding products program, including both internal merchandise and external give away products.
Further development of employer branding framework together with the People & Organization team.
As a part of the Communication team, ensure that the design of brand elements across all platforms (web, social media, print, events, intranet etc.) is consistent with the brand strategy.
Work closely with commercial and product teams to ensure that our brand values and assets are embedded in all product marketing.
Analyze brand performance and drive improvements based on market and customer insights and competitive positioning.
Manage and develop Stegra's brand hub with key assets and materials for employees and close stakeholders to support and strengthen the Stegra brand experience
Engagement and activation of strategic brand partnerships
Collaboration with teams including Commercial, People & Organization, Operations and investor relations to ensure alignment that reinforce our brand's impact narrative.
What You Bring:
A strategic mindset with the ability to translate our purpose into compelling brand activation, combined with an ability to roll up your sleeves and move with ease to tactical and operational tasks. The role is part of a still small team and requires both being hands-on and having an ability to be visionary and strategic.
5-10 years proven experience in brand leadership, ideally in fast-paced, high-impact environments (previous experience in industrial or sustainability sectors is beneficial).
Inspirational and with highly collaborative skills. This is not a role that includes line manager responsibility, but instead focuses on cross-functional collaboration and teamwork in the intersection between many functions across the organization which should be perceived as challenging in a positive way.
Understanding of industrial market trends, customer behavior, and digital branding.
Excellent communication skills in English, both verbal and written, with experience crafting messages for a wide range of audiences.
A passion for brand building, sustainability and a commitment to driving positive change through innovation.
What we can offer you
If you are passionate about making actual change and having a positive impact on society and our planet, Stegra offers a unique opportunity to be part of a fun and professional team with high ambitions.
You will get the opportunity to shape your future career together with a company focusing on creating a culture where everyone can thrive and feel a sense of belonging. In the end, we know that Stegra'sgrowth and success is dependent on our people and we can't wait to shape the future of steelmaking and other industries together as a team.
Ersättning Lön enligt överenskommelse
Så ansöker du Sista dag att ansöka är 2025-07-02
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Stegra AB (org.nr 559272-3000),
https://stegra.com/career Arbetsplats Stegra
Kontakt Karl Segergren
karl.segergren@h2greensteel.com Jobbnummer 9099844