Global Product Marketing Manager, BioProcess Hardware
GE Healthcare Bio-Sciences AB / Organisationsutvecklarjobb / Uppsala
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The Global Product Marketing Manager will be responsible for developing and executing multi-channel product marketing initiatives for the Downstream hardware product portfolio (e.g. process chromatography and filtration systems, process chromatography columns).
Essential Responsibilities:
This dynamic individual will collaborate across cross-functional teams to contribute to the overall growth of the global business. The role will contribute to Downstream portfolio growth by executing product marketing plans, including new product development & current portfolio initiatives such as product positioning and loyalty programs. A strong focus on content and digital marketing activities is essential. He/she will also help develop qualitative & quantitative customer insights.
Responsibilities will include:
Develop multi-channel marketing initiatives for BioProcess Downstream Hardware
As a member of the global marketing team, serve as a brand representative, understanding, supporting and communicating our multi-brand strategy in every aspect of our global marketing
Generate market insights through market research including VOC feedback, monitoring and participating in industry activities
Understand and communicate customers' values and needs and for the product/service offering
Support business decisions with market research and information focused on the industry, portfolio performance and the competitive landscape
Research, identify and develop unique digital tools and customer interfaces
Create and implement tactical marketing activities
Execute marketing strategy in supporting the business growth objectives, working with stakeholders in product management, field and regional marketing, sales, technical modalities, and R&D
Assess portfolio competitiveness and drive clear product positioning via tactical execution through channel and content format
Analyze customer segments, competitor analysis, industry trends, market opportunities and sales funnels
Manage processes and programs to increase customer awareness, preference and purchase intent (e.g. lead generation campaigns)
Support product application studies, projects, and collaborate closely with R&D and product management teams to execute content
Develop and launch marketing content for new product introductions and support existing portfolio through collaborations with Product Management, R&D, regional commercial and marketing teams
Partner with modality teams, product and field marketing to support regional product positioning, training materials, and other tools required
Monitor and report metrics and operating mechanisms to ensure achievement of business objectives (e.g. web channels, asset utilization, etc)
Qualifications/Requirements:
Bachelor's Degree in Marketing, Business Administration, Engineering or related field (or equivalent knowledge/experience)
Strong experience in marketing, product marketing or related field
Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
Excellent oral and written communications skills
Ability to motivate and lead a team of reports
Strong analytical and process skills
Desired Characteristics:
MBA or Master's degree in Marketing, Business Administration, Engineering or related field (or equivalent knowledge/experience)
Significant experience in marketing, product marketing or related field
Experience of bioprocessing, e.g. process chromatography and/or process filtration
Deep marketing expertise in market & customer insights, product commercialization and branding
Healthcare product/industry acumen
Experience managing a global brand
Innovation - develop new ideas through collaboration and execute on creative ideas
Team oriented - ability to motivate and work well with diverse, global and cross-functional teams
Influencing skills - ability to motivate individuals and demonstrate organizational influence
Publiceringsdatum2018-08-10Så ansöker duSista dag att ansöka är 2018-08-31
Klicka på denna länk för att göra din ansökanFöretagGE Healthcare Bio-Sciences AB
KontorsadressBjörkgatan 30
Jobbnummer 4283066
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