Global Digital Marketing Director
Essity / Organisationsutvecklarjobb / Göteborg
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hela Sverige EssityEssity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2017 amounted to approximately SEK 109bn (EUR 11.3bn). The business operations are based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at
www.essity.com. Overview
We are now looking for a Global Digital Marketing Director that can contribute to the overall growth of our business by accelerating our digital marketing opportunities.
This position is placed within Essity's global unit for Global Brand, Innovations and Sustainability, which delivers global brand development and innovation for Tork, the world's leading professional hygiene brand.
Essity is the leading global player in professional hygiene with the global Tork brand. Tork is a "billion-dollar brand", meaning a brand with annual sales exceeding USD 1bn. Essity's offering comprises complete hygiene solutions, including toilet paper, paper hand towels, napkins, hand soap, hand lotion, hand sanitizers, dispensers, cleaning and wiping products, as well as service offerings. With Tork EasyCube we are pioneering the commercialization of Internet of Things.
Please have a look at our website to learn more:
https://www.torkglobal.com/You will lead highly strategic projects with your team of direct reports and in cooperation with the Business Units create and implement strategies and plans to optimize digital marketing and the customer journey on our web platforms and applications.
Do you want to be of a part of a global leader and take the next step in shaping the market? Apply for this position today!
In this role you will report to the Global Master Brand Director and the position will be located in Gothenburg (Sweden).
Main responsibilities
Contribute to the digital strategy and roadmap development for our business
Overall responsible for end-customer facing platforms and applications
Ownership of back-end system structure for product information and digital assets
Overall responsible for dashboard reporting of marketing KPI's with focus on customer journey from awareness to conversion
Lead the development and implementation of SEO/SEM strategies from a global perspective
Lead and develop the digital team of direct and indirect reports
Responsible for customer journey and user experience for end-customer facing platforms including content strategy on site and defining user behavior
In close cooperation with Essity IT define the demands for and continuous improvements of the software tools we utilize
Key Competencies
Minimum Bachelor's degree required
Extensive experience from digital marketing
Deep understanding of working in a global environment
Experience in driving development of digital platforms and systems
Proven skills in innovation development and delivery in a global environment
Proven skills in project management and Leading other people
Experience in optimizing agency relationships
To be successful in this role you need to have a flexible, can-do attitude and be excellent in collaboration and influencing in a matrix organization. You need to have a strong digital savyness and the ability to lead teams of both direct and indirect reports. Strong networking and interpersonal skills; diplomacy and persuasion with a positive attitude.
And last but not least have the drive to make the world a healthier, more hygienic and safer place!
Additional Information
Please provide your application in English and apply online.
Due to the holidays this job advertisment may be prolonged and therefore we ask for your patience.
Varaktighet, arbetstid
enligt avtal enligt avtal
Publiceringsdatum2019-01-02Ersättning•
Så ansöker duSista dag att ansöka är 2019-01-20
Klicka på denna länk för att göra din ansökanKontaktTheres Lundborg
FöretagEssity
AdressEssity
Mölndals bro 2
43131 Mölndal
KontorsadressMölndals bro 2
Jobbnummer 4533990
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