Experienced Market Research Analyst/Consumer Insight Specialist
H & M Hennes & Mauritz Gbc AB / Marknadsföringsjobb / Stockholm
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Do you want to join H&M on a journey, defining the way we create a seamless omni customer experience? If you have a genuine passion for growing business and see yourself in a role contributing to added customer value, a strong brand and digital growth - join us and take part in setting how we work to deliver an outstanding omni offer for our customers.
In line with our Faster Forward strategy H&M is on a journey to create a modern and relevant customer and colleague experience. To adapt to the constantly changing world around us and to remain competitive, we need to ensure that our products, the customer experience and our brand provides unique value for our customers. To move even faster forward as a team, we are changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate digitalization of our business and put the customer at the core of our business for real.
Customer Experience & Sales (CX & Sales) is a newly established global cross-functional and customer-centric function within the H&M Brand focusing on delivering an outstanding customer experience. CX & Sales has a key role in enabling us to reach our brand direction, to become the leading destination for style, creativity and culture. As part of the Consumer & Customer Research team, you will be right at the center of this shift towards a truly customer-centric organization.
Job Description
The team - As a global Market Research Analyst/Consumer Insight Specialist, you belong to the Consumer & Customer Research team, the center of excellence and focal point for strategic tracking of brand-, product and customer experience for the H&M Brand. The team holds responsibility for the H&Ms strategic and tactical research plan, brand tracking and customer voice program as well as key tools for performing quantitative and qualitative research. By generating insights through research, ourselves or in collaboration with other researchers and external partners, the team enables H&M to take insight driven decisions and steer on brand performance and customer voice. The team works highly cross functional and in senior environments.
We are now looking to expand our team with a new experienced colleague within this field.
The key responsibilities include, but are not limited to:
Ownership/partly ownership of H&Ms' Brand tracking. This means for example to:
Assure that the brand strategy and brand performance is measured adequately and that potential strategic initiatives are incorporated in the trackers
Create, compile and present key insights and implications reflecting strategy and company goals, to guide management and the organisation
Create deep understanding of brand performance by analyzing results and translate insight into recommendations for actions as well as give input to strategic decisions to improve brand-, product and customer experience
Lead and perform various research projects when needed
Advise, guide and support others to create a common understanding of brand performance, pain points and opportunities
By being part of the team, you become part of leading the research community, constantly working to support others and towards improving ways of working, research methods, upskilling of self and other etc.
This role will report to the Consumer & Customer Research Manager within the H&M Brand.
Qualifications
Skills and experience:
Relevant education or knowledge in consumer/customer research (for ex a degree within analytics, statistics, economics, research or similar)
5 + years of experience of working with consumer/customer research including creating surveys, brand positioning benchmarking, brand strength measurements, skills in setting up brand trackers and similar
Strategic mindset with ability to transform business challenges into research scope as well as drive recommendations through to various stakeholders
Capacity and proven track record to make things happen, with the ability to work independently
Excellent communication and presentation skills
A highly structured and organized way of working
Excellent project management and coordination skills
Familiar with statistical software e.g., SPSS, SAS, R or Python as well as survey tools like EFS, Survey monkey, Confirm it or similar
Experience working in Power BI or other data visualization tool
Vendor management skills
Skills in market/competitor intelligence is seen as a plus
We think you are a positive and open minded team player, always eager to help. You understand that the world is changing fast and by being flexible and a constant learner you adapt. As a self-motivated, result-oriented problem solver you use your strong business sense and skills to create and maintain strong working relationships to put insights into right context. You balance well your good eye for details with the overall understanding of the big picture. By being straight forward it comes natural to you to give constructive feedback since you always have the best interest for the company in mind.
Additional Information
This is full time position based in Stockholm in our newly renovated office in downtown Stockholm. Fluency in English is mandatory, Swedish is not.
If you believe your experience, skills and ambitions are right for this role and you want to join an exciting journey and a fantastic team, please upload your CV (English) as soon as possible but at the latest 10th of February 2023. Due to GDPR, we only accept applications through our career page.
We look forward to hearing from you!
At H&M Group we strive to have a fair and inclusive recruitment process. Therefore, we kindly ask you to not attach a cover letter in your application as they often contain information that can easily trigger unintentional biases. H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
Så ansöker du Sista dag att ansöka är 2023-02-10
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare H & M Hennes & Mauritz Gbc AB (org.nr 556070-1715)
Mäster Samuelsgatan 49 (
visa karta)
111 57 STOCKHOLM
Arbetsplats H&M Group
Jobbnummer 7387316
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