Epiroc E-commerce Marketing Manager
Epiroc Rock Drills AB / Chefsjobb / Fagersta
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hela Sverige Epiroc is a leading productivity partner for the mining, infrastructure and natural resources industries.
Learn more at
www.epirocgroup.com. E-commerce Marketing Manager at Epiroc
Your mission as e-commerce marketing manager is to develop and grow the Epiroc business in all of its dimensions within the e-commerce business space and safeguard full market coverage for all our products via digital market places and assure end-to-end transactional and logistic processes.
You are expected to lead the strategies that make online transactions possible. Your mission is to drive incremental business by developing and driving sales into B2B ecommerce platform as well as oversee the marketing strategy, optimize product pricing, organize and develop website marketing plans, and then execute on the same.
Specific tasks and responsibilities
* Develop and implement digital marketing and eCommerce initiatives that maximize brand awareness, generate and nurture leads, and drive conversions and sales revenue
* Manage SEO/SEM/PPC and display advertising through Google and digital media networks
* Develop personalized e-mail campaigns, blogs and other content marketing initiatives to promote thought leadership, target highly segmented audiences and influence purchasing decisions
* Engage key audiences and increase followership through social media including LinkedIn, YouTube, Facebook and Instagram
* Partner with IT, identify and oversee the appropriate technology requirements to support the eCommerce strategy
* Own and manage the customer eCommerce experience including design and aesthetics, content, navigation, information architecture, branding, functionality and performance of the company web sites
* Create and populate Magento content management system with compelling and dynamic content to drive customer engagement
* Leverage market research and best practices to align the company's digital presence with the optimal customer journey and experience
* Collaborate with Marketing, Sales, IT and other internal stakeholders to ensure relevant and engaging content consistent with brand strategy that builds awareness
* Collaborate with internal stakeholders to launch products online
* Manage, monitor, problem solve and distribute key reporting indicators and metrics including SEO performance, lead conversions, new customer acquisitions and sales transactions
Knowledge & Experience requirements
* Bachelor's degree in Marketing, Business, Information Technology or equivalent (MBA preferred)
* 5+ years of experience managing B2B2C digital marketing and eCommerce web sites (2+ years managing Magento 2 platform preferred)
* 5+ years of experience in e-mail lead generation, nurturing and social media campaigns
* 5+ years hands-on experience with digital tools including Google Analytics, PHP, JavaScript, CSS, Google Tag Manager, Funnels, and AB testing preferred
* Demonstrated knowledge of Internet marketing best practices that result in customer acquisition, retention and growth
* In-depth understanding of SEO and factors that influence high rankings in search engines
* Experience with SEM and management of PPC programs
* Experience with content management systems
* Experience using e-mail platforms such as HubSpot or Marketing Cloud
* Demonstrated knowledge in using Google Adwords and meta-data tags
* Successful track record in in compiling and analyzing search data and metrics and make decisions regarding campaign direction
* Strong project management and problem-solving skills with a bias for action
* Strong financial acumen and ROI orientation
* Understand customers who are purchasing from the online platform and create customer profiles.
* Understanding the company' product portfolio & industry.
Personality requirements
Results-oriented. Self-motivated and independent. Stuctured and disciplined. Creative with ability to think outside the box. Very good communication and motivational skills. To be successful in this role, you must achieve results through good cooperation with others. A structured way of working is vital. A strong interest in working in an international and multicultural environment. A proven track record of executing according to defined strategy and follow up. Comprehend the Strategy and develop and fit/align a marketing plan in line with the company's overall business strategy. A good strategy provides a clear roadmap with guiding principles and rules.
Understand customers: ECMM should understand buyers who are purchasing from the online platform. Create customer profile.
Know the product: understanding the company' product portfolio & industry.
Location and travel
This position requires international travelling. Location is depending on the candidate, Sweden or USA. For applicants not residing in Sweden or USA, local plus condition applies
Application and contacts
Submit your CV, write a short letter about yourself, and describe why you want to apply for this position. Last day to apply is May 30, 2021. Interviews might take place during the advertising period. For questions about the position, please contact recruiting manager: Martin Karlsson, Vice President Marketing Tools for Tools and Attachment Division,
Phone: +46702880399, Email:
martin.karlsson@epiroc.comVaraktighet, arbetstid
100 Undefined
Publiceringsdatum2021-05-07ErsättningUndefined
Så ansöker duSista dag att ansöka är 2021-05-30
Klicka på denna länk för att göra din ansökanFöretagEpiroc Rock Drills AB
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "26740-35391464".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Epiroc Rock Drills AB (org.nr 556077-9018),
https://www.epirocgroup.com Körkort För detta jobb krävs körkort.
Arbetsplats Epiroc
Jobbnummer 5737111
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