Director Concept Management
Scandic Hotels AB / Marknadsföringsjobb / Stockholm
Observera att sista ansökningsdag har passerat.
Visa alla marknadsföringsjobb i Stockholm,
Solna,
Lidingö,
Sundbyberg,
Danderyd eller i
hela Sverige Visa alla jobb hos Scandic Hotels AB i Stockholm,
Solna,
Lidingö,
Huddinge,
Sollentuna eller i
hela Sverige With 280 hotels and 18 000 employees across six markets, Scandic Hotels is the biggest hotel chain in the Nordics. We are in the midst of an exciting business transformation with a focus on new, digital opportunities to alter the way we work today and in the future. Our continuous commitment to sustainability is a part of our business model and embraces diversity and inclusion. At Scandic Group we are a multi-talented team collaborating to find solutions for our hotels, guests and business to grow and to make a difference. Join a company where you can truly be yourself!
We are currently searching for a visionary, bold manager with a focus on the end goal and plan for the long term to act as our new Director of Concept Management. In this role you will own global concepts and related value propositions with the aim of driving long-term profit growth through a superior, scalable, cost efficient customer experience. Another focus is to analyze and develop deep insights into customer needs across markets and categories in both B2C and B2B. You will drive best practice sharing across markets by collaborating closely with local concept managers in each country.
The role reports to the Chief Customer Officer and your peers will be the Heads of Brand management, Marketing, Customer Loyalty and Insights and E-commerce & Digital Innovation.
The key responsibilities of the role are:
- Define Scandic-wide value propositions and strategy for where to play and how to win in all categories, in close collaboration with Country Managers / Country Marketing Directors
- Personally manage and develop a selection of concepts in total portfolio
- Ensure an effective assessment of the competitive landscape and customer needs in to define Scandic's points of differentiation vs. competition and identify untapped opportunities
- Drive digital development in concept management including digital sales channels & presence, and set requirements towards other functions
- Drive, prioritize and ensure follow-up and follow-through on all business cases for new products and concepts
- Ensure best practice sharing for all categories across markets leveraging input from local concept managers
- Collaborate closely with local marketing & brand directors, local F&B directors, local concept managers
- In collaboration with internal stakeholders ensure the Concept management team:
- Evaluates and improves product and service concept portfolio to grow business across markets
- Understands key trends in market and customer needs in core segments
- Identifies Scandic-wide levers from e.g. SGS, to prioritize product/concept dev. using data
- Key ownerships:
- Scandic wide product and service concept portfolio management and concept value propositions
- Digital strategy for concepts across Scandic
- Prioritization of business cases for customer-facing product and service concepts
The measures of success:
- Customer experience metrics (at present hotel NPS and total guest satisfaction)
- Ancillary revenue and cost savings
- Outcome / success of product and concept portfolio
- Internal collaborator satisfaction
- Top-of-mind unaided brand awareness
- Brand/value proposition preferences vs. competition
Experiences you bring and share with us
- Experience from product, service, concept management, development and innovation, preferably from a digitally driven industry
- Experience from businesses where digital solutions can change category offering and ways of working
- Hotel or related industry experience meriting
- University degree in business, economics or equivalent subject
- Deep understanding and experience from interpreting customer needs and operational execution in a service oriented business
- Experience of successfully implementing new concepts
- Matrix organization experience meriting
- International experience meriting
- Experience from concept-based companies meriting
- At least 2 years of management experience
- Comfortable in agile ways of working
The personal qualities we are looking for are:
- A visionary, bold manager with a focus on the end goal and plan for the long term
- An orchestrator who creates effective collaborations with key stakeholders in the firm who complement own expertise
- Business driven and motivated by the bottom-line impact
- Business sense and financial understanding of profitability drivers in service industries
- Data driven and base decisions on facts and logic that require measurable results
- Collaborative mindset and ability to drive change and innovation together with the countries
- You enjoy motivating and leading individuals and teams
Information about the position
This is a full-time employment.
We only accept applications through our website. All applications will be processed continuously, so please apply as soon as possible.
If you have ambitions to develop, we will give you the opportunity to grow in your role. The development opportunities within our organization are endless. We are looking forward to welcoming you to Scandic.
We know that we reach further when we assent to our differences. At Scandic we want you to be yourself and develop in the direction you want to go, with the foundation of safe conditions and fair agreements. Bring your experiences, engagement and your way of thinking - contribute to a culture where we genuinely care about each other, our guests and our planet. Welcome to Scandic.
DO YOU SHARE OUR VALUES?
BE A PRO GROW IN YOUR ROLE AND THE ORGANISATION
You are empowered to go in your desired direction, whichever that might be.
BE YOU AMONG FRIENDS
You can be yourself at Scandic, that's how we are able to give that genuine personal service to our guests. We don't always know what challenges we will face during the day, but we will solve them together.
BE CARING FOR THE BENEFIT OF TOMORROW
We will challenge you to take initiatives to accelerate the positive change for earth and build this and future generations as a whole.
BE BOLD MAKE YOUR ACTIONS MATTER
You are trusted to step out of your comfort zone and make a difference. We have the muscles to make use of great initiatives.
Varaktighet, arbetstid
Heltid Tillsvidare
Publiceringsdatum2020-01-14ErsättningFast och rörlig lön
Så ansöker duSista dag att ansöka är 2020-02-09
Klicka på denna länk för att göra din ansökanFöretagScandic Hotels AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Scandic Hotels AB (org.nr 556299-1009),
https://www.scandichotels.se/ Arbetsplats Scandic Hotels Group
Jobbnummer 5040374
Observera att sista ansökningsdag har passerat.