Digital Marketing Specialist
The Nuance Group (Sverige) AB (ARN) / Marknadsföringsjobb / Sigtuna
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hela Sverige JOB DESCRIPTION
Key areas of accountabilities include:
Customer loyalty:
Lead implementer of Duty Free Stores loyalty program both in Sweden and Finland.
Implementation of loyalty targets, discounts and benefits.
E-commerce:
Perform local customization of the e-commerce catalogue.
Support the integration and development of e-commerce solutions at a country level.
Validate e-commerce targets & objectives as set by Global and Divisions teams.
Ensure consistency between websites and in-store activities.
Monitor competitor 's websites and internet trends.
Social media and sponsoring:
Create Social Media content with the support of social influencers and bloggers.
Technical:
Support the implementation and integration of digital platforms.
Implement and integrate Apps strategy and solutions.
Monitor and implement SEO and SEM programs.
Manage CRM and newsletters to be sent to database members.
Content:
Develop content plans for all relevant digital channels.
Other areas of accountabilities:
Find local benefits and partners for loyalty programs.
Coordinate and support customer enrolment and identifying and closing B2B partners.
Propose the e-commerce promo & pricing strategy, identifying synergies at a local level.
Customize and integrate the e-commerce catalogue at a country level.
Manage online brand and product campaigns to raise brand awareness and drive online orders.
Implement the Social Media strategy guidelines as per global guidelines.
Make proposals for the website's optimization and new digital applications.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Propose enhancements to improve the usability, design, content, and conversion of the digital platforms.
Build relationships with local partners to support the content strategy.
Implement the digital marketing strategies as defined by Local and Division team.
Develop and manage digital marketing campaigns to reach objectives defined by Global and Division teams.
Proactive in alignment, support and coordination within country organization.
Accountable for reporting results of the digital implementation to Division Digital Marketing Manager.
Lead and develop people within the local marketing community.
Other specific responsibilities as required by Division and Local Marketing Managers.
Grow your marketing and digital skills in a dynamic and international organization
We are currently looking for a Digital Marketing Specialist to join our international team.
The position is full-time and is located either in Sweden, Stockholm-Arlanda Airport or Finland, Helsinki Airport.
As a Digital Marketing Specialist, you will be responsible for implementation of the digital marketing strategies within both Sweden and Finland. The ideal candidate has a corporate background and is used to work with large-scale operations. If you are a great communicator, self-reliant and thrive in a fast-paced environment and want to be a part of the airports' buzzing atmosphere, you will fit right in!
JOB SKILLS AND REQUIREMENTS
• Minimum 5 years of experience in digital/online sector, with real experience in e-commerce online retailer, ideally also in Loyalty programs.
• Experience from a digital marketing agency (e-commerce, social media, digital content).
• Fluent in English, Swedish and Finnish - both written and spoken.
Dufry is the world's leading travel retail operator with operations in 63 countries. Dufry has more than 31,000 employees worldwide and operates about 2,200 stores in airports, cruise ships, etc. In Sweden, the company has 350 employees and operates stores at 14 airports. In Finland Dufry has 200 employees and operates 11 stores at Helsinki Airport. Our largest product categories include beauty and skincare, liquor and tobacco as well as accessories and lifestyle. Stockholm-Arlanda Airport has an average of 67.000 departing passengers daily and Helsinki Airport an average of 40.000 departing passengers daily.
Varaktighet, arbetstid
This is a full-time and permanent position, starting as soon as possible. As the Digital Marketing Specialist you will be reporting directly to the Marketing Managers in Sweden and Finland.
Publiceringsdatum2017-03-24Så ansöker duSista dag att ansöka är 2017-04-09
FöretagThe Nuance Group (Sverige) AB (ARN)
AdressThe Nuance Group (Sverige) AB (ARN)
BOX 127
19046 STOCKHOLM-ARLANDA
KontorsadressARLANDA FLYGPLATS
Jobbnummer 3397118
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