Digital Marketing & Engagement Manager
Ingka Centres Services AB / Marknadsföringsjobb / Malmö
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hela Sverige WHO YOU ARE
Are you ready to dive into the vibrant world of Ingka Centres? We're on the lookout for a great individual to join us as a Digital Marketing & Engagement Manager and be part of our exciting journey. You're motivated by the commitment to build talkability, love, trust, and loyalty in our brands and meeting places, and conversion through our digital channels.
Ingka Centres is part of the Ingka Group, alongside IKEA Retail and Ingka Investments. While we share a common vision, culture, and values with IKEA, what sets us apart is our unique approach to creating meeting places. If you're excited about expanding to new locations, opening smaller-scale concepts closer to city centers, and embracing digitalization and sustainability goals, you're in the right place.
You're a leader with experience of managing diverse teams, you understand the nuances and opportunities of digital marketing, and you thrive in an ever-evolving landscape. Collaboration is at the core of what we do, and this is something very important for you too. You excel in an environment where you work closely with the Digital Team, Meeting Places, and stakeholders to build engaged communities across various channels. The role also requires leadership skills such as building positive relationships, collaborating, creating customer value, as well leading a team with IKEA values, inspiring and clarifying, and unleashing entrepreneurs. Sounds like you?
Additionally, you have:
• Deep knowledge of the digital marketing mix and its role in integrated communication, marketing and engagement approaches.
• A big interest in how to collect, understand and apply data from digital tools for the benefit of the Communication and Marketing delivery as well as for other domains..
• Rich experience in developing audience-first, multi-channel communication and marketing plans.
• Previous experience from managerial positions with global scopes.
• Good knowledge of crisis communication processes.
• Extensive, demonstrable agency management experience.
• Curiosity and interest for innovative & digital tools to enhance communication and marketing impact.
A DAY IN YOUR LIFE WITH US
As the Digital Marketing & Engagement Manager you will lead and motivate the Digital Marketing & Engagement team to fulfil its purpose and deliver its agenda in great partnership with markets, Meeting Places, new businesses, and Domains.
Your main motivator will be to develop globally aligned, locally hyper-relevant marketing strategies and plans that promote customer engagement and conversion across digital channels; while developing a skilled communications & marketing network within the organization. You will be securing solid, data-informed performance approach to deliver the best outcomes and positive return on investment and spearhead MarTech and CommTech adoption to support innovation, effectiveness and impact.
As a key member of the Communication & Marketing Leadership Team, you'll play a collaborative role in steering the domain and network to meet its aspirations and fulfill its agenda. You'll engage with internal and external stakeholders, leading cross-functional initiatives to cultivate brand love and loyalty. You'll also support crisis communication and proactive issue as a part of your daily routine.
Amongst other things you will:
• Lead, motivate, and inspire the Digital Marketing & Engagement Team.
• Develop insight-based, integrated digital marketing strategies for global impact.
• Collaborate with other domains, markets, meeting places, partners and new businesses.
• Drive real-time measurement and performance optimization across digital channels.
• Spearhead the adoption of CommTech and MarTech for enhanced impact.
In this role you will report to Matt Drage, Communication & Marketing Manager, and be based in Malmö in Sweden.
TOGETHER AS A TEAM
Together with IKEA Retail and Ingka Investments, Ingka Centres is part of Ingka Group.
As a long-term partner of IKEA, we share our vision, our culture and our values, while what makes our businesses different is the way we fulfil our vision. If the idea of IKEA is to create a better life at home, we work hard to create a better everyday life outside of the home by developing virtual and physical meeting places where people can meet shop and connect with their communities.
We have big plans for the future that involve expanding to new locations, opening smaller-scale concepts closer to the city centres, digitalization, and most of all, living up to shared sustainability goals. We're constantly looking for energetic, purpose-led and creative people who'd like to join us on our journey to create meeting places around the world.
Sounds exciting? There's a lot more to know about us! Take a look at our website, read our stories and try to imagine how you can be part of our team helping us reach our goals!
www.ingkacentres.comThis role belongs to newly formed Communication & Marketing domain. The Purpose of our function is to build talkability, love, trust and loyalty in our brands and meeting places, with all the people we want to reach, in order to deepen relationships, inspire action and drive growth for Ingka Centres and visitation to meeting places and IKEA.
QUESTIONS AND SUPPORT? LET'S CONNECT!
Perhaps there is something you 're wondering about? For job specific questions and
questions about the recruitment process, please contact Hektor Thomke at
hektor.thomke@ingka.com.
We will review applications and interview candidates during the application period, so we encourage you to apply as soon as possible, though no later than 2023-01-26.
We look forward to receiving your application!
Så ansöker du Sista dag att ansöka är 2024-01-26
E-post:
ingkacentres.recruitment.gl@ingka.com Omfattning Detta är ett heltidsjobb.
Arbetsgivare Ingka Centres Services AB (org.nr 559058-4719),
https://www.ingkacentres.com/en/ Älmhultsgatan 2 (
visa karta)
215 86 MALMÖ
Jobbnummer 8391559
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