Digital Marketing Manager Nordics
MultiMind Bemanning AB / Inköpar- och marknadsjobb / Stockholm
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hela Sverige MultiMind Bemanning AB offers staffing and recruitment services. Our niche is to supply staff with language skills and international experience within Logistics, Accounting/Finance, Marketing, HR and IT.
We are looking for an amazing, all-round and data-driven digital marketer to own the majority of the marketing funnel for our client's business in the Nordics. Our client is one of the biggest software companies in the world, with 132 000 employees worldwide.
The role You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers. Demand Generation is your middle name and by setting up alignments with local suppliers and designing a multi channel customer journey, you will set up, execute and lead our Digital Marketing efforts in the Nordics.
Reporting into the Digital Marketing Lead for WE North, you'll be part of the dynamic EMEA SaaS Marketing Team. The Digital Marketing Manager role involves working closely with multiple key stakeholders including: EMEA Web Team, Marketing Operations, Field Marketing managers, Sales Teams, PR, Social Media, Sales Development and Content Strategy teams.
You will define & drive the digital marketing plan leveraging external suppliers and internal stakeholders. Therefore, your ability to lead change in a complex matrix environment driving a digital transformation will be key.
Resposibilities Define & Lead Execution of Digital Marketing Plans in the Nordics Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.). Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. Optimize our marketing automation and lead nurturing processes through email, content, and multiple social channels. Results & performance measurement and benchmarks using dashboards and reporting tools, as well as establish benchmarks in this area Maximize Web and Social performance in traffic, engagement and inquiries Boost Awareness via paid, earned and owned traffic Drive SEO/SEM and content strategies with the help of agencies Innovate: lead tomorrow's digital approaches. Tap constantly into new digital & social marketing approaches that may be of value, creating a pipeline of tests with pilots on the most promising. Support Content Map Excellence: customer references stories + videos, asset library with up to date relevant content (TOFU/MOFU/BOFU) to use in your local marketing strategy Collaborate with local Field Marketing to ensure perfect alignment between online and offline activities in your region
Qualifications Driven, High Energy, Can-Do attitude Leadership: digital everywhere mind-set and the ability to drive change in your region Creativity: creative problem solving, forward thinking mind-set, thinks through new approaches Strong iinfluencing and relationship building skills Deep knowledge of Digital Marketing disciplines and processes with a focus on data-driven, Modern Marketing practices (Social Media, Digital/web, SEO/SEM, Marketing Automation, Content led Marketing, Inbound, Personas, Buyers journey, integration) Solid international experience with strong written and verbal communications skills in English and Swedish. Knowledge of other Nordics languages would be helpful. Communication: Proven capabilities to address & convince, at C-Level and above, external and internal audiences Proven track record driving digital transformation preferably in a B2B business Data driven and analytical Knowledge of the use of web and social media for pipeline generation, engagement & awareness Budget & project management skills Ability to navigate large, complex & matrixed organisations
Employees at MultiMind are entitled to: Employment terms according to the collective agreement in terms of salary, vacation, statutory
pension contribution, sick-leave entitlements, parental leave and overtime compensation.
A dedicated Staffing & Recruitment Manager that continuously monitor your career development and
ensures good work conditions.
Participate in fun activities and events.
Generous preventive health care through beneficial discount on gym membership
Varaktighet, arbetstid
Full time Tillsvidare
Publiceringsdatum2017-02-10Ersättning -
Så ansöker duSista dag att ansöka är 2017-03-31
Klicka på denna länk för att göra din ansökanKontaktShaun Ogden +46 8 21 67 44
FöretagMultiMind Bemanning AB
AdressMultiMind Bemanning AB
Kungsgatan 66
11122 Stockholm
KontorsadressKungsgatan 66
Jobbnummer 3313943
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