Digital Communications Manager
Orio / Marknadsföringsjobb / Nyköping
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hela Sverige Orio is a global spare parts and logistics company with a strong innovative spirit, with world-class logistics and engineering skills. The automotive industry faces increasing challenges within a highly competitive and changing market landscape with technological improvements around connected and autonomous cars, new propulsion solutions, and an increased globalization. We are in the process of transforming from a traditional aftermarket spare parts company to a modern digital player, and already more than 85% of our sales are through digital channels. We are now looking for an innovative self-driven digital marketing professional to help drive our change.
Our long-term goal is to help our workshop customers become more efficient and grow stronger through the changes and challenges posed by the outside world and the market. By delivering innovative solutions and modern technology, we will be the obvious choice for an expanded customer base.
About the role
As a Digital Communications Manager, you will be responsible for developing Orio's current and future digital marketing plans through multiple channels and platforms. You will be given freedom to continue the work of creating digital marketing that strengthens the company's branding capabilities, increases the interest of Orio as a supplier and the sale of both spare parts and innovative services. You will be actively involved in new digital business and marketing initiatives, across different markets, through the company's rapid development within eCommerce. The position is a key position in building our global digital channels within the marketing team.
Key responsibilities
• Develop digital strategies, projects and campaigns that provide measurable impact on customer experience and sales.
• Perform analysis to optimise our B2C digital channels and continuously improve our presence, as well as set up dashboards and interfaces available for other parts of Orio.
• Take overall responsibility for the customer experience in our digital channels (CX / UX / UI, onboarding, customer journey, etc.)
• Ongoing development and management of our current digital channels (orio.com, saabparts.com, partsforlife.com, SaabApp and social media) and to develop and implement future digital channels.
• To manage and develop our current Google PPC strategy.
Qualifications - Practical experience
• Digital marketing in several different channels
• Work with digital customer journey and customer experience (CX / UX / UI)
• Work with third party agencies (procurement, project management, follow-up, evaluation)
• Project management (budgeting / business case, project planning, follow-up, completion)
• Hands-on work with UI and small productions (HTML / CSS, Web programming, Photoshop)
• Hands-on experience of using B2C social media channels looking at both strategy and customer experience.
Qualifications - Education
• Higher education in marketing, preferably with clear digital focus
• Very good knowledge of Swedish and English.
Personality
We think you are curious and committed, and that you take your own initiative and work independently against set goals. You look at the whole company's best, and have the ability to look beyond today's needs and understand where we need to be in a few years. You keep an eye on what's happening in the world, new market trends and new technologies. You are developing and improving your working methods and routines and are not afraid to tear up old structures and processes. You are driven by making a difference every day.
Location
Trollhättan or at the head office in Nyköping.
Information and application
Information about the role is provided by:
• David Leighton, Manager Global Marketing phone +44 1234 756831 / mobile +44 7810 872326 or by e-mail
daivd.leighton@orio.com (mailto:
daivd.leighton@orio.com)
• Johan Formgren, Deputy CEO & Head of Marketing, Business Dev, Product Eng. & IT, phone +46 (0)700853 103 or by e-mail
johan.formgren@orio.com (mailto:
johan.formgren@orio.com)
Deadline for receipt of applications is 2017-10-29 but selection will be made on an ongoing basis. We look forward to receiving your application!
Varaktighet, arbetstid
Heltid Anställningstid enligt överenskommelse
Publiceringsdatum2017-10-09Ersättning Lön enligt överenskommelse
Så ansöker duSista dag att ansöka är 2017-10-29
Klicka på denna länk för att göra din ansökanKontaktJohan Formgren
johan.formgren@orio.com 0700 853 103
FöretagOrio
AdressOrio
Flättnaleden 1
61181 Nyköping
KontorsadressFlättnaleden 1, Nyköping
Jobbnummer 3739531
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