D2C Online Sales Activation Manager
AB Electrolux / Säljarjobb / Stockholm
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hela Sverige Drive profitable growth Direct to consumer
At Electrolux, we are on a journey to provide our consumers with a simply outstanding experience across our business areas and through all channels where this role supports the evolving routes to market through D2C E-commerce.
We are now looking for a D2C Online Sales Activation Manager to join the central E-commerce team in Europe APACMEA. This team's core focus is to develop and leverage new routes to market delivering profitable growth for Electrolux.
As D2C Online Sales Activation Manager, your mission will be to plan, co-execute and evaluate D2C e-commerce commercial activities and campaigns in Business Area Europe APACMEA with the main objective to grow online sales for all our product categories: appliances, accessories and spares. The successful candidate will be a data driven campaign manager expert, implementing industry leading best practices for sales conversion and growth across all online channels. The role requires a solid understanding of e-commerce and strong commercial acumen, leveraging data, UX and analytics to set up campaigns and commercial tactics that translate into conversion. The candidate will be adept at cross functional collaboration, communication, campaign management, and scaling activation strategies to deliver sales growth.
Your success in this role is a reflection of how well we succeed to increase D2C sales with help of insights and close teamwork across functions. You will as D2C Online Sales Manager report to the Head of Conversion & Consumer Activation in BA Europe APACMEA.
Furthermore, you will:
Strategize, co-execute, and manage the D2C promotional campaign plan in Europe and APACMEA from conception to execution and reporting, ensuring growth in the Electrolux D2C online sales channels: branded webstores, focused channels and marketplaces
Monitor demand, shopping behavior and other key metrics to optimize campaign performance and maximize conversion rate and sales
Hands-on support to execute campaigns in all digital channels including paid media, affiliates, email, social media and webstore personalization
Provide reports and analyses for campaign performance and how activations impact the main e-commerce metrics traffic, conversion rate, average order value, etc. with strong focus on incremental sales and ROI
Collaborate and support Central and country sales teams, CRM, marketing, category managers and IT to maximize the impact of campaigns and sales activations
Ensure campaign content is aligned with brand guidelines and is relevant to sales objectives and follows best e-commerce practices
Actively work to enforce the Electrolux D2C strategy, understanding the impact campaigns and sales activation make on the overall business result.
Formal Qualifications
Bachelor's degree in business/marketing, computer science/information systems or similar
Minimum 3 years of relevant work experience in D2C E-commerce
Clear understanding of e-commerce mechanisms to drive demand and sales
Understanding Paid Media, SEO, Affiliates, Email and other mechanisms that drive traffic
Advanced knowledge in sales analytics tools like GA4, Excel, Power BI, as well as behavioral analysis tools like ContentSquare
Experience from diving sales activations on 3P Marketplaces is a plus
Experience from the APACMEA region is a plus
Så ansöker du Sista dag att ansöka är 2024-11-10
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare AB Electrolux (org.nr 556009-4178)
Sankt Göransgatan 143 (
visa karta)
112 17 STOCKHOLM
Arbetsplats Electrolux Appliances AB (org nr 556222-8683)
Jobbnummer 8964898
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