CRM & Marketing Automation Manager
Stena Line / Försäljningsjobb / Göteborg
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hela Sverige Are you the new Jeanne d 'Arc of CRM & Marketing Automation? Then you should join our Marketing & Omni Channel team!
Would you like to be a part of transforming Europe's leading Ferry Company?
Stena Line is in an exciting period of change, when it comes to digitalization and truly being an innovative forward-thinking company. We are transforming the way we work to meet both the business' needs as well as our customer's expectations. We want to become an even more customer focused, digital and sustainable company that is attractive both for customers, employees and partners. Stena Line's Marketing & Omni Channel team is a big part of this journey, working on a number of exciting projects. We are now looking for someone to refine CRM and Marketing Automation activities.
At Stena Line we want our customers to know how important they are to us, without them we would not be the company we are today. Now our Head of Marketing & Omni Channel are looking to strengthen his team with a CRM & Marketing Automation Manager Freight/B2B to make sure our company will be even more successful in our customer relationships in the future.
What will you do?
As CRM & Marketing Automation Manager working with our freight customers you are responsible for developing and driving our CRM tools within Freight & B2B. You will own the full circle B2B, from lead generation to customer identification, to retention.
Some of your key responsibilities:
• Be responsible for and hub for B2B CLC mails, and all other outbound messages, and local CRM managers to help them develop and keep transformations ongoing.
• Own and drive outbound messaging design and keep Stena visual profile, and utilize latest findings from B2C, within B2B in User experience, and other design related features.
• Own and drive development of B2B CRM tools within Stena Line and report key Metrix to Retention & Omni channel group.
• Drive transformation so we get a digital presence and capability in B2B to complement and develop our existing traditional B2B/Freight customer acquisition and retention.
• Drive and actively distribute Lead & retention KPI's and analysis for retention across our organization.
• Key stakeholder in B2B Direct marketing development.
• Lead and inspire by coaching & supporting our local B2B markets within CRM Lead & retention in reaching their respective targets and KPI focus.
• Travel to, and develop close relationship with each local market, to drive change and listen to markets input. Manage educational programs within the given segment to maximize effect.
Who are you?
At Stena Line your personality matters as much as how good you are at what you do. To be a good match for this role you need international experience in data driven project development. You also need the ability to drive change in a B2B/Freight environment. If you have extensive experience in Freight sales process and local challenges you might be the perfect fit!
To succeed in this role you need to be fluent in English.
Interested?
This is a temporary contract (with opportunities for extension) for a fulltime position based in Gothenburg until April 30th 2020. To apply, please register your profile and send in your application in English as soon as possible but no later than March 17th, 2019.
If you have any questions regarding the position you are welcome to contact Niclas Cullberg, Head of Group Marketing & Omni Channel at
niclas.cullberg@stenaline.com or about the recruitment process you are welcome to contact Jonna Öijwall, Talent Acquisition Partner at
jonna.oijwall@stenaline.com. Please note that we do not accept applications via e-mail or postal service.
Stena Line is one of the world's largest ferry companies and has Europe's most comprehensive route network. Our business focus is on transportation of both passengers and freight. We operate in Scandinavia, around UK and the Baltics and employ over 5 000 people, the majority working with service and sales. At Stena Line we believe everything starts with Care. For us it means that we care about our customers, our business, the environment and we care about each other.
We want to make sure that our company is a fair and inclusive place to work for everyone. For us it is never acceptable to discriminate and we are firmly committed to equal employment opportunities regardless of age, religion, gender, sexual orientation, gender identity, ethnicity or disability. Join us on our journey!
Varaktighet, arbetstid
Heltid/ Ej specificerat
Publiceringsdatum2019-03-05ErsättningIndividuell lönesättning
Så ansöker duSista dag att ansöka är 2019-03-17
Klicka på denna länk för att göra din ansökanFöretagStena Line
AdressStena Line
Emigrantvägen 20
40519 Göteborg
KontorsadressEmigrantvägen 20
Jobbnummer 4649069
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