Copywriting Competence Manager - Ikea Communications AB - Marknadsföringsjobb i Älmhult
Copywriting Competence Manager
Ikea Communications AB / Marknadsföringsjobb / Älmhult
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IKEA Communications AB

Here it is. Your chance to bring your passion for copy, communication and leadership to the most influential small town in the world.

Can you really reach out to the whole world, while working in a tranquil idyll in the middle of nowhere? In Älmhult you can. Älmhult, Sweden is home to IKEA Communications AB, aka ICOM. ICOM produces, which is visited around 2.1 billion times a year. We're also behind the IKEA catalogue with a yearly circulation of around 230 million copies. On top of that, we churn out a ton of content for social media, not to mention motion media and 3D work so cutting edge that it makes the folks in California sit up and take notice. So what happens in Älmhult definitely doesn't stay in Älmhult. It reaches practically every corner of the globe.

<em>Right now we're looking for a </em>Copywriting Competence Manager, <em>to take lead in the development of IKEA Copywriter Competence Centre. </em>

The role is an opportunity

IKEA has assigned to IKEA Communications to explore how to strengthen our in-house Copywriting competence and enable early integration of copywriting into the product development process. It is an assignment to contribute to global communication to reach the many people.

We are setting up a Copywriter Competence Centre within IKEA and this is the opportunity to lead and develop copywriter competence to deliver communication, connecting to more of the many people, in their everyday life.

The assignment is to lead a team of 15 talented Copywriters and continuously grow a vast international freelancer network. In the role you acquire the right copywriting resources for any need, thus securing a deep and intuitive understanding of the IKEA Brand, IKEA values, IKEA tone-of-voice and the IKEA Direction and Strategies in communication from IKEA.

In the role you will:
Lead, develop and motivate our excellent team of Copywriters.
Spot, recruit and grow talent to ensure succession and consistent delivery of world-class copywriting.
Ensure that all resources are allocated in the best way to secure efficiency, and learning in the business as an everyday culture in the team.
Secure that the performance and continuous development always connect and delivers to the IKEA Strategy, IKEA Direction, IKEA Brand Identity and Tone of Voice.
Develop an up-to-date international network of excellent copywriters within concepts, editorial & marketing copy, creative & strategic, social media, SEO, snappy headlines and everything in between.
Be responsible for communication and collaboration with other departments, as well as internal stakeholders.
Continuously challenge and develop lean processes, production methods, tools and driving innovation.
Set clear goals for the competence area and follow up on performance and budget.
Take part in developing the IKEA Communications Business Plan.
Collaborate and work closely with other Competence Area and Business Area Managers.
Demonstrate leadership by example in ways that express the IKEA values within and outside IKEA operations.

Varaktighet, arbetstid
Regular Regular


Further details about terms and conditions will be covered in employment contract.

Så ansöker du
Sista dag att ansöka är 2018-11-23
Klicka på denna länk för att göra din ansökan

AoRui PU

IKEA Communications AB

IKEA Communications AB
BOX 705
34381 Älmhult

Västergatan 18 Älmhult


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