Copywriter, Global Marketing - Volvo Cars
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
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hela Sverige Visa alla jobb hos Volvo Personvagnar AB i Göteborg,
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hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
Do you want to be part of our passionate family?
At Volvo Cars, we believe that being curious and truly committed to understanding people is the key to future success. Without passionate people there is no positive progress... and likely no Volvo Cars. A dynamic global organization committed to driving change awaits - a place where ideas can be freely expressed, and creativity can flourish.
Some of the most exciting action is within the Global Marketing organization, which oversees all of Volvo's marketing to ensure the flawless development and execution of world-class communications.
The Content Optimization and Studio team - let's introduce ourselves
The Content Optimization and Studio team is responsible for content activated in paid media channels and across volvocars.com through a central distribution of content. Our team consists of graphic designers, copywriters, planners, content optimization specialists and website content managers. We are on an exciting journey creating and shaping the route ahead for digital content and combining data and content metrics for always pushing performance. Joining our team, you don't only get the perks of the job but a huge opportunity to shape and influence our journey ahead.
Within the team we emphasize willingness to continually learn, having an open mind, and being able to align with our shared objectives are vital. You are a collaborator and will with various teams execute on briefs to ensure top quality.
Copywriter - this is what you'll do
• Originate, ideate, and produce copy concepts and produce new content for all paid and direct marketing channels - covering car products, brand campaigns, online sales and always on content. This role has a focus to support direct markets.
• Ensure ongoing scalability, tonal coherence and legal consistency of copy across all materials produced.
• Take a performance-driven approach to copy, utilising data as your guiding star for drafting, iterating and tweaking copy. Generate and implement content and sales-driven campaigns for digital performance optimization.
• Represent and promote digital paid and direct copy from a data-driven perspective within Marketing & Brand.
We're looking for you!
You are an experienced copywriter with a proven background in marketing for paid and direct channels, this role is having a core focus for direct markets. We're after a data-driven, eagle-eyed copywriter who produces copy that scales easily across different markets. You're highly creative, adaptable and can work in a cross-functional setting with multiple teams.
Strong copywriting skills and the ability to think conceptually are a must. Based on insights, you can set the initial concept direction and are used to taking and giving feedback on creative work.
You've worked with global brands, and you understand the cultural differences and challenges they can bring. Experience working with direct markets and direct to consumer content. Creativity and a collaborative mindset are critical, planning, and organizational skills are also needed.
Most of all, you share our values and our ambition. Your warm personality and eagerness to collaborate will be welcomed by all of us!
Qualifications
• Bachelor's degree or equivalent experience in communication or marketing
• You have professional experience as a copywriter with a demonstrable background in building concepts and always-on content at scale for multiple markets.
• Ideally, you have at least five years of working experience in an ad agency, design agency, or similar role with a client
• Extremely strong communication skills. Excellent writing and editing skills with a diligent eye for detail, language, flow, and grammar
• Experience working with various global brands, understanding cultural differences and challenge.
• Experience working with direct markets
• Experience building stories and presentations to pitch your ideas
• Develops and maintains the brand voice and tone
• Uses data-driven marketing to guide all copy decisions
• Thrives in a fast-paced work environment and meets tight deadlines
• Proof of previous work and portfolio
• Native-English fluency, additional language(s) are a bonus
Let's get to know each other
Welcome to apply by the latest on the 26th of February.
If you have any questions about the recruitment process, please contact Senior Recruiter Lotta Ericsson at
lotta.ericsson@volvocars.com.
Please submit your application in English and note that applications via email will not be considered due to GDPR.
#LI-HYBRID #LI-LOTTA
Ersättning Undefined
Så ansöker du Sista dag att ansöka är 2023-02-26
Klicka på denna länk för att göra din ansökan Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "64108-41336528".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Kontakt Lotta Ericsson
0731501785 Jobbnummer 7420567
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