Content Manager
Tetra Pak / Administratörsjobb / Lund
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Are you passionate about content creation and brand storytelling?
The Content Manager is tasked with ensuring a strong partnership between the business, content providers and editorial team with the objective to reinforce our position and brand message with effective content for selected audiences.
This position will implement the content planning strategy, securing an editorial outline for each quarter and coaching content providers with direction for content development over the short, medium and long term.
Main responsibilities
• In cooperation with stakeholders and under the leadership of the Director Brand & Content Marketing set and annually revise the content plan as outlined by the Corporate Editorial Team
• Drive and coordinate the Tetra Pak content calendar to secure a globally aligned messaging and focus areas
• Together with editorial team lead integration of content activities and traditional marketing campaigns
• Coordinate editorial operations and set ambition levels for content suitable for various customer personas, journey stages, themes and channels
• Ensure all content providers are aware of the Tetra Pak publishing standards and that content is compliant with Brand and other applicable guidelines
• Work with content owners, Communications Managers, the Content and Campaign Marketing Manager, the Social Media Manager and PR to ensure consistency and distribution of content, optimized for search and user experience in all channels
• Oversee content partners (agency, freelancers, contributors), developing briefs and assigning stories to content creators, taking overall responsibility for content production management, securing multi-channel content utilisation, including corporate publications
• Develop a network of internal and external contributors to assist in creating, curating and promoting content in line with Tetra Pak messaging, writing, tone of voice, visual identity and style
• Editor of Tetra Pak Magazine or the equivalent in digital form
• Accountable for overall content production management, editorial process and workflow and corporate content budget
• When applicable take ownership of a defined content area and or produce content
Qualifications
• Strategic thinker with a strong operational ability
• Proven track record from global content marketing in complex organisations
• 10+ years of experience from senior positions in global digital communications and content development
• Relationship oriented with excellent interpersonal skills
• Strong analytical skills, with the ability anticipate future needs
• Enthusiastic and encouraging
• Excellent ability to plan, implement and follow up
• High energy and ambitious
• A commitment to securing value for the organization
Please complete and submit your application online at
www.tetrapak.com no later than September 22, 2017.
For further information about the position, please contact Kelsey-Lee Steffensen +46 46 36 4248.
For trade union information please contact Unionen/Annika Svensson at +46 46 36 3916 or Sveriges Ingenjörer/Lars Haraldsson at +46 46 36 2533.
For information about your application, please contact recruiter Maja Mutsson at +46 46 36 1790.
Publiceringsdatum2017-08-24Så ansöker duSista dag att ansöka är 0001-01-01
FöretagTetra Pak
AdressTetra Pak
Ruben Rausings gata
22186 LUND
Jobbnummer 3661019
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