Consumer Insights Manager to H&M Brand Development
H & M Hennes & Mauritz Gbc AB / Inköpar- och marknadsjobb / Stockholm
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We want to make it possible for everyone to look, feel and do good. We take pride in our history of making fashion accessible to everyone and our ambition is to always offer fashion and quality at a great price in a sustainable way.
Do you want to join H&M on a journey to develop our brand for the future? At H&M, we believe that a strong brand is a prerequisite for a healthy business. H&M Brand Development is a global function with the mission to build brand value that grows the business. We set and drive a holistic brand- and creative strategy and build an inspiring brand experience across all touchpoints and every interaction with consumers around the world. We create and steer brand building marketing. We set the frame and orchestrate the global marketing budget and brand calendar. We support the business with frameworks and tools to empower the regions and business units to grow our customer base.
Job Description
Your mission is to develop a Global Centre of Excellence for Consumer and Brand Insights, leading our insights and research capabilities that will support strategies across the company. You will be responsible for identifying the most impactful areas of research and analysis for our brand and business strategies, transforming our way of working, and introducing new tools and capabilities. You will lead the Insight community across the company and the team within Brand development.
Your responsibilities include, but are not limited to:
Shape the research and insight agenda around the brand strategy, through a clear consumer profile and brand target, as well as perspective around our brand health.
Introduce and secure a modern and data-driven methodology for the insights team. Act as a centre of excellence for the qualitative and quantitative research methodology.
Extract insights from data synthesis to identify future strategies & opportunities.
Build holistic understanding of brand consumers, what they care about, and how to drive impact, while also providing a window into the next generation of aspirational future consumers
Serve as the voice and visionary for our consumer, ensuring consumer insights serves as the foundation for key strategic decisions across brand functions.
Develop research plans connected to consumer needs, trends and market whitespace, driving distinction and relevance.
Responsible for own projects when required.
Lead the insight team, recruit and build capabilities to secure that our insights are methodologies are future fit.
Qualifications
As a person, we believe you are always an ambassador for H&M and part of leading our company forward where everyone is seen as a leader, both for yourself and the work you do. You actively work to achieve great teamwork where our values are the basis for your work and a natural part of our way of working.
You have an analytical mindset and business understanding. You are passionate about creating an insight lead business and culture, curious and used to working strategically as well as hands-on.
We also see that you have:
Bachelor's degree or higher in relevant field, and equivalent professional work experience.
Extensive experience in consumer insights and market research, including leading and developing high-performing teams, working with international brands and/or top-tier branding/marketing/advertising agencies.
Experience in transforming insights into effective strategies for business growth and lasting impact. Proficient in advanced research techniques, digital engagement, and modern market research methodologies, such as behavior science, social listening, and transactional data.
Expertise in a wide range of both qualitative and quantitative research methods, including, but not limited to: Consumer Segmentation, Consumer Journey Mapping, Brand Target Identification and Positioning, Brand Health Tracking, innovation Insights, and industry intelligence.
Additional information
This is a full-time permanent position, starting as soon as possible and is based on-site in our Head Offices in Stockholm.
If you feel that your experience, skills and ambitions are right for this role, please send your CV in English (no cover letter) latest the 10th of October. Due to GDPR we only accept applications through our career page.
We look forward to receiving your application!
H&M is committed to creating a diverse and inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
Så ansöker du Sista dag att ansöka är 2023-10-10
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare H & M Hennes & Mauritz Gbc AB (org.nr 556070-1715)
Mäster Samuelsgatan 46a (
visa karta)
106 38 STOCKHOLM
Arbetsplats H&M Group
Jobbnummer 8145537
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