Concept Marketing Manager
Swedbank Customer Value Management / Administratörsjobb / Sundbyberg
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hela Sverige Group Customer Value Management (CVM) is responsible for strengthening customer loyalty through proactive, relevant and tailored offers based on customer data. CVM will bridge the gap between customer expectations and our offerings.
Swedbank is the bank for the many. As an employer we favour inclusion, support workforce diversity and are leading in gender equality. We welcome all applicants regardless of gender, ethnicity, religion or other conviction, age, gender identity or expression, sexual preference, or disability. To find out more about Swedbank as an employer, visit swedbank.com/work-with-us
We are on an exciting journey, changing from a manual push driven approach to data driven interactions with focus on customer life events and needs. We are looking for you who can help us become more data driven in proposition (Campaign and Next Best Actions) idea generation as well as optimize future customer propositions based on continuous monitoring and analysis of proposition results and customer activities.
About the job Business area Group Customer Value Management (GCVM) is responsible for strengthening customer loyalty through proactive, relevant and tailored offers based on insights from customer behavior, propensity models, channel interactions and other data sources.
As part of Campaign Management Swedish Banking you will join us in transforming from working with ad-hoc one off campaigns towards a data driven approach connected to customer life event based journeys. As a Concept Marketing Manager you work with ensuring a customer insight driven approach to develop high relevant customer proposition (Campaigns and Next Best Actions) in an Omni-channel context.
Main responsibilities are;
Cooperate closely with colleagues and the team to describe customer life event journeys, corresponding customer needs, and suitable propositions, with focus on creation of proposition content
Responsible for content creation via internal Copywriter and external content provider in all available channels based on context, timing/ behavior/preference/segment
Ensure that relevance, sales and customer satisfaction targets on proposition level are achieved, and responsible to monitor and optimize according to set targets
Responsible for final approval of propositions including proposition logic and marketing material
Perform proposition ROI calculations
What you need to succeed You are passionate about customer and creating great customer experience. You understand what drives value for the specific customer and the business and you have the drive to make things happen.
We think that you have a background within CRM and automated marketing with a proven track record of creating right messages at the right time in the right channels. You are customer insight driven, have strong analytic skills as well as a creative mind. Adding on a prestige less and positive attitude, self-motivated and results-driven nature and a dedication to deliver high quality, then we certainly want to meet you.
Being fluent in Swedish and English, both written and oral is a must. Experience from automated campaign management system such as Pega or similar and tools like QlikSense and Adobe analytics is an advantage.
What you may have worked with previously CRM Manager
CRM specialist
Automated Marketing Manager
Digital Marketing Manager or similar
Why work with us? If you find it motivating to be in an environment where you are given a lot of responsibility, where the customer needs and business objectives are in focus and where we care and support each other, then come and work with us. Campaign Management Swedish Banking is in the centre of the bank 's transformation journey in strengthening customer relationships in digital era and you will have the opportunity to be part of it.
We may begin the selection under the application period, so we welcome your application as soon as possible.
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Varaktighet, arbetstid
Tillsvidare Tillsvidare
Publiceringsdatum2018-11-08ErsättningEnligt överenskommelse
Så ansöker duSista dag att ansöka är 2018-11-30
Klicka på denna länk för att göra din ansökanKontaktChef/Manager: Pelle Backmann +46 70 8305918
Finansförbundet: Åke Skoglund +46 70 3720619
SACO: Camilla Ivarsson +46 8 58594437
FöretagSwedbank Customer Value Management
AdressSwedbank Customer Value Management
10534 Stockholm
10534 Stockholm
Kontorsadress10534 Stockholm
Jobbnummer 4447474
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