Communication Analyst
AB Electrolux / Marknadsföringsjobb / Stockholm
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hela Sverige Are you someone with a passion for numbers, data and learning while you think data silos are the enemy of effective marketing? Then you might be who we are looking for in joining us creating a more personalized and productive relationship between our brands and consumers.
Nailing down a cross-touchpoint strategy has never been more critical. Brands connecting these pieces together more seamlessly delivers an even better consumer experience, and as a result, improve the performance of each touchpoint.
This is where you come in.
As our cross-channel communication analyst, you will get to do more than just monitor metrics. You will define and implement measurement strategies that align with our marketing and overall business goals. A critical capability to understand which strategies are ROI+ and will propel step-change growth and optimize spend for the Marketing department today and in the future.
Do you geek out using data to relentlessly pursue hypotheses until the case is solved?
If so, read on!
This role will be a thought-leader in analytics practices. Possessing a broad knowledge of techniques and tactics plus the ability to learn new ones and judge them critically for potential use in our cross channel deliverables.
Are you the data scientist who wants to take a driving seat in developing Electrolux cross channel marketing framework, deciding on which cross- channel metric(s) to use and weigh results appropriately? You'll team up closely with world-class professionals in media and our insight team to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibilities, promotes continuous learning, and rewards continous improvement.
3 months in you will...
• Have developed a keen understanding of tools used across touchpoints to access data repositories
• Identified appropriate data sources and conducted queries to pull relevant data points for a data driven attribution approach, based on measurement plans and/or direction provided by the team.
6 months in you will...
• With the broader team have designed a framework and produced initial reports reflective of measurement cross touchpoint planned objectives. By this point, you will have developed data-driven insights and high-impact business recommendations; it is time to execute. This is the moment you've been waiting for!
12months in you will...
• Be the cross media measurement thought-leader for the team, providing recommendations on new statistical / machine-learning approaches based on research and testing to drive our brands
• In close collaboration with comms/media and the insight team built a framework for a holistic attribution model
• Support the design, implementation, management, and interpretation of primary cross touchpoint activation to build optimized audiences and other cost optimizations cross touchpoints. Support at data driven comms planning to secure we are using data driven learnings (POE) to fuel the next planning of a Key initiative/ product launch and always on. By this point, your organization should be creating significant value for our customers through your high-impact recommendations.
EXPERIENCE:
• Bachelor's degree in marketing/ statistics/ computer science/ economics/ related field
• You have 2-4 years experience in digital analytics/ digital media / marketing analytics
We know that there are a lot of tools out there and ideally you know how to use some of these:
o Ad-servers and verification tools (i.e. Google Marketing Platform, DoubleVerify)
o Demand Side Platforms (e.g. The Trade Desk)
o Site analytics (i.e. Google Analytics, tag manager etc)
o Research Vendors (i.e. Kantar Millward Brown, YouGov)
o Microsoft Office Suite (Word, Excel, PowerPoint)
o Data visualization tools (e.g. Tableau)
o Self-serve analytics platforms (e.g. Alteryx)
WHO WE ARE SEARCHING FOR?
Strategic & analytic orientation: A proven track record of problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation.
Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment
A true team player: someone who likes to provide insights in to action with a broader group of experts. Bringing people together for the better is what makes your heart beat at work!
Now, are we ticking your boxes?
Publiceringsdatum2020-02-03Så ansöker duSista dag att ansöka är 2020-02-16
Klicka på denna länk för att göra din ansökanAdressAB Electrolux
Sankt Göransgatan 143
11217 Stockholm
Omfattning Detta är ett heltidsjobb.
Arbetsgivare AB Electrolux (org.nr 556009-4178)
Sankt Göransgatan 143 (
visa karta)
112 17 STOCKHOLM
Arbetsplats Electrolux Appliances AB (org nr 556222-8683)
Jobbnummer 5076141
Observera att sista ansökningsdag har passerat.