Category & Shopper Insights Manager
Essity AB (publ) / Marknadsföringsjobb / Mölndal
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hela Sverige Do you have a passion for shopper understanding and for bringing insights into action? In the position as Category & Shopper Insights Manager you get the opportunity to drive the insight agenda and support the Nordic Customer Marketing teams at Essity with actionable category and shopper insights.
About the role
We are currently looking for a Category & Shopper Insights Manager to join Essity's Nordic Customer Marketing team. You will work closely with the local Customer Marketing Teams, unlocking insights and foresights within Baby, Intimate Hygiene and Consumer Tissue categories. You will be the one delivering relevant information and findings in time to support the business in making correct strategic and operational decisions.
As a Category & Shopper Insights Manager you will be the one planning and executing insights activities. You will support the local Nordic Customer Marketing teams by making insights easily available and actionable. The Category and Shopper Insights Manager will support creation of the category vision and drivers, lead the translation to regional and local needs and ensure understanding in the organization.
This position is preferably based in our office in Gothenburg but can be based in any of our offices in the Nordics. The role requires travel, approximately 20 - 40 days per year.
What you will do
• Facilitate the transfer of insights into arguments & actions to develop and grow the business. Make all relevant data and insights easy accessible across all major stakeholders of the business to support them in their long term and day to day goals
• Train the organization to understand data, trends and insights
• Prepare and give presentations and workshops for internal and external stakeholders
• Manage continuous data for market, channel, customer, category and shopper from internal and external sources. Provide business relevant data and standardized reports to stakeholders
• Use input from internal and public sources on regional and local macro-economic trends
• Initiate shopper research by category and channel, identify path to purchase and provide recommendations to develop and grow the business both on- and offline
• Contribute to best practice sharing and participate in networks, both internal and external. Transfer learnings and address business needs considering best available solutions in the market.
• Lead or participate in projects
Who you are
• University degree, preferably in Business Administration, Marketing or Economics
• Minimum 5 years relevant working experience within Marketing or Customer Marketing
• Negotiation capabilities with regards to agency contacts
• Proven track record in managing projects, ideally with international scope
• Experience from Nielsen and GfK panel data
• Fluent in English and preferably one or more other relevant languages
• Insight and Category Management Experience from FMCG is preferred
Furthermore, we see that you have a passion for shopper understanding and for bringing insights into action. You are proactive, with a strong own drive for results and prepares to take lead and influence through others. You have excellent communication and presentation skills as well as strong analytical skills. Finally, you have a collaborative team player attitude, preferably with experience from matrix organizations.
Additional Information:
Together, our teams in Essity work for the health and wellbeing of people around the world. Simply put, we want the best for everyone, everywhere. We're looking for people who embody our values, not afraid to challenge, innovate, experiment and move at a fast pace.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With blockbuster innovations coupled with sustainable solutions, Essity strives to reach more people every year with the necessary and essential solutions for well-being. At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Other:
We work with continuous selection, please apply online and in English.
If you have questions, please contact the responsible recruiter Johanna Käll,
johanna.kall@essity.com or recruiting manager Linda Edlund,
linda.edlund@essity.com.
Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.
Publiceringsdatum2019-11-19Så ansöker duSista dag att ansöka är 2019-12-08
Klicka på denna länk för att göra din ansökanAdressEssity AB (publ)
Mölndals bro 2
43131 Mölndal
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Essity AB (publ) (org.nr 556325-5511)
Mölndals bro 2 (
visa karta)
431 31 MÖLNDAL
Arbetsplats Essity Hygiene and Health AB
Jobbnummer 4963473
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