Category Marketing Specialist

AB Electrolux / Marknadsföringsjobb / Stockholm
2019-11-27
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➡️ Klicka här för den senare publicerade platsannonsen "Category Marketing Specialist" (publicerad 2023-04-28) ⬅️


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At Electrolux we want our consumers to love our brands. That's why we have the goal of becoming a world-class consumer marketing company and we are focused on delivering best-in-class consumer experiences throughout the journey.
This is where you come into the picture!
Our European Taste Experience Marketing Team is looking for a Category Marketing Specialist to take the leadership responsibility in supporting key commercial launch projects of our product experiences within Hobs and Hoods categories (with 50/50 work split).

The exciting part of the role is that you will be responsible for our Electrolux and AEG brands across Europe. You will work closely with Product Category teams, the Content team, the Consumer Engagement team and the Country teams, this is a key position ensuring that our experiences reaches the shopper / consumer with high impact and delivers commercial value through strong go-to-market planning and execution.

A regular day at work
Support the commercial launch projects incl. briefing of touchpoint owners, content team, agencies, etc. to deliver timely and quality marketing support (comms, visuals, trade presentations, copy, etc.)
Ensure these assets are implemented well in relevant consumer touchpoints in coop with both central and local marketing teams
Together with Events team, ensure that our product storytelling and experiences come alive at key trade fairs (IFA, EuroCucina, etc.)
Execute internal launches of key initiatives to drive understanding and excitement
Drive / support other ad hoc projects beyond commercial launches, e.g. product demonstrations, etc.

Who you are
Passionate marketer. You are absolutely thrilled about marketing.
Consumer-everything. You are very consumer-centric and you have a passion to create outstanding consumer experiences.
Team player. In this role you'll work with multiple stakeholders, so you should be comfortable in dealing with people with different backgrounds and responsibility.
International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams;
Proactive. You are keen for new experience, responsibility and accountability. You are self-driven, results-oriented with a positive outlook.
Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity.
Great listener and communicator. You have outstanding communication skills and have the ability to convince, influence and engage executive stakeholders, peers, and colleagues on the shopper journey; consumer experiences.
Entrepreneurial problems solver. You are found outside the box (many times) and going unknown ways is exciting for you.

Minimum requirements
• Preferred Degree in Marketing, Business Administration or related
• 3+ years of experience in product marketing, or other relevant fields preferably in consumer goods
• Fluent in English, both speaking and writing, additional languages are meritorious
Please apply in English.

Publiceringsdatum
2019-11-27

Så ansöker du
Sista dag att ansöka är 2019-12-11
Klicka på denna länk för att göra din ansökan

Adress
AB Electrolux
Sankt Göransgatan 143
11217 Stockholm

Omfattning
Detta är ett heltidsjobb.

Arbetsgivare
AB Electrolux (org.nr 556009-4178)
Sankt Göransgatan 143 (visa karta)
112 17  STOCKHOLM

Arbetsplats
Electrolux Appliances AB (org nr 556222-8683)

Jobbnummer
4969254

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