Category Marketing Lead to Samsung
Digitalenta AB / Marknadsföringsjobb / Stockholm
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hela Sverige We are now looking for a Marketing Category Lead to join Samsung Nordic's HA (Home Appliances) team, for a 1-year parental leave cover starting in August 2023.
Help Us Create What Can't Be Done!
Everything we do at Samsung is driven by an unyielding passion for excellence-and an unfaltering commitment to develop the best products and services on the market. In today's fast-paced global economy, change is constant and innovation is critical to a company's survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As Marketing Lead HA, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers' lives.
Why join our team? / A word from the team:
The Marketing Lead HA sits in the Home Appliance (HA) marketing team within the Consumer Electronics division. The vision for the HA marketing team is to deliver best in class marketing strategy, activities and plans that position us as the number one brand within each product category, and support the sales both today and in the future. On a day to day basis the job will entail things such as setting up and delivering marketing campaigns, driving digital excellence, briefing CDM and Social Media plans, leading third party collaborations and activations, and aligning content plans for all our touchpoints. If being close to sales and winning drives you, then this is the company for you!
What will this role achieve?
The overall objective is to grow brand preference, create desire and consideration of our Home Appliance products to help Samsung remain the most innovative and consumer focused brand in the Nordic region. As a Marketing Lead for HA your job is to work together with the Marketing Manager and overall marketing team to ensure we have a strong marketing plan and calendar for all products and categories. You thrive on taking the plan and setting in to motion, delivering every aspect of campaigns and collaborations, which sees you acting much as a marketing project leader. You will be responsible for delivering in to the Nordic Go-To-Market planning and execution for product launches and always-on communication to increase consumer demand and drive purchase. You support by delivering content, executing activations, briefing CDM campaigns, optimizing review campaigns and you do this with a digital first mindset. You know that teamwork and collaboration ensures we drive the business forward..
What will be your key deliverables?
• Contributing to the development of the annual marketing roadmap for all HA products.
• Oversees content library and requests from other departments making sure all material is coherent and within guidelines.
• Support Marketing Manager to execute and follow up deliverables in the HA Marketing Plan as well as production management for marketing campaigns.
• Lead the delivery and creation of communication & content together with Marketing Manager and Content Specialist.
• Deliver all product launch toolkits as well as proof reading, some copy writing and in close collaboration with legal team.
• Coordinate all activities and campaigns in Owned channels in line with HA marketing plan.
• Continuously optimize campaigns and activations in owned channels.
• Set up and manage projects with third party companies.
• Analyze campaign performance in owned channels and drive learnings to grow further
• Together with the full Marketing team, secure optimal investment and mix of activations for given product groups and customers.
What do we need for this role?
• Relevant Academic Education.
• Minimum 3 years of hands-on operational marketing experience from a similar role, preferably Marketing Coordinator/Marketing Specialist.
• Proven project and production management excellence with an eye for details.
• Experience from working with marketing activations, product launches, managing advertising and media agencies and executing consumer campaigns.
• Proven track record of setting and optimizing plans based on overall marketing strategy and executing the plans in successful ways
• Excellent analytical skills, with the ability to see opportunities for improvement
• Enjoys writing copy as well as proof reading.
• Solid business acumen and experience in working with product marketing
• A natural team player with strong self-leadership who knows that winning is only possible with the team
• Creative problem-solver with a natural drive to see solutions instead of problems, who will live our brand ethos of Do what you can't
• A bold and ambitious but humble marketer who thrives in a fast-paced, highly changeable environment without losing motivation or focus on the end-goal
Samsung is a dynamic company in a fast moving industry, there are many opportunities to grow and develop! In order to enjoy working with us you must be a person who appreciates tempo, change and to take own initiatives.
About the assignment
For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants.
The assignment is full-time and for a period of 1 year starting in August 2023 (parental cover), with possible extension.
Ersättning Lön enligt överenskommelse
Så ansöker du Sista dag att ansöka är 2023-10-25
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Digitalenta AB (org.nr 559248-0486),
http://digitalenta.se Arbetsplats Digitalenta
Kontakt Maria Levander
maria@digitalenta.se 0763175996 Jobbnummer 7749740
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