Brand Manager Market Activation
The Absolut Company AB / Organisationsutvecklarjobb / Stockholm
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Based in Sweden, The Absolut Company is responsible for the global production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa and Our/Vodka. The Absolut Company is a company within the Pernod Ricard group which holds one of the most prestigious brand portfolios in the sector.By marrying profit with purpose we have successfully created a brand portfolio of the highest quality, catering to consumers in more than 150 markets worldwide.
Beskrivning av arbetsuppgifter:
The Absolut brand team is looking to recruit an experienced marketer that is up for the challenge to make the Absolut the #1 spirit. As a member of our Absolut Market Activation team you manage the relationship for a set of lead markets (cluster). Your contribution is to create and drive strategic alignment of the global platform with the local brand plan and strategy, drive local deployment, including needed adjustments and adaptation of global assets for the markets in the cluster. This role also about identifying synergies and best practices that could benefit other markets and be leveraged globally. Your responsibilities include: Manage market interactions . Overall management of the relationship with markets, acting as the key point of contact for the local teams, . Define and implement planning of interactions with every lead market: visit (approx. 50% of the time spent in different countries), pre-budget meeting, plan meeting, business reviews, monthly calls, . Strategic level . Manage the relationship with markets . Alignment of global brand strategy with the local brand strategy and plans . Identify barriers to growth in the market . Feedback and influence on the global platform to reflect cluster needs and realities . In collaboration with Brand strategy team, determine and follow up on the cluster strategy Activation and deployment . Drive local deployment of global assets . Identify and support co-development project with lead markets . Support implementation of local plans, focusing on excellence in execution . Share and leverage best practices . Consolidate and structure feedback from markets on assets and execution Manage local brand performance . Collect and analyze market and brand performance data (Plan/budget/estimates) . Synthetize market needs for Brand Team (input for Plan and Budget, incl. Les Embiez) . Create ad-hoc communication tools (PPT deck, etc.) . Provide input to pricing strategy and GMA It is important that you have experience in this line of work. The future is all about great team work to reach tangible result. Are you the person we are looking for, sharp mind and warm hearted and ready to contribute turning this great iconic ship around? Then what is holding you back - apply today!
Beskrivning av kvalifikationer:
Background required . Experience or exposure to other PR affiliates (market company) . Fluent in English . Ability to travel 50% of working days
Publiceringsdatum2016-12-06Så ansöker duSista dag att ansöka är 2016-12-20
KontaktTAC.Recruitment@pernod-ricard.comFöretagThe Absolut Company AB
AdressThe Absolut Company AB
11747 STOCKHOLM
KontorsadressMarieviksgatan 19 b
Jobbnummer 3199328
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