Brand Director
Electrolux Small Appliances AB / Säljarjobb / Stockholm
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hela Sverige Visa alla jobb hos Electrolux Small Appliances AB i Stockholm Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company makes thoughtfully designed, innovative solutions based on extensive consumer research, meeting the desires of today's consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air conditioners and small appliances such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and 58,000 employees. For more information go to
www.electrolux.com/press and
www.electrolux.com/news.Tasks:
• Owner of the long term brand strategy and the yearly European Marketing plan
• Define clear & compelling value based brand positioning, linked to consumer need segments.
• Lead the development of the most effective marketing communication package & execution for each European Initiative in the concept map.
• Drive & evolve the creative communication platform
• Contribute to the allocation of the appropriate brand communication resources to the countries, in line with the brand & market development strategy.
• Work closely with the Regional MD to maximise the value of the brand by creative and innovative use of appropriate media and marketing tools
• Work closely with Consumer Intelligence to assure relevant product innovations, made to the specifications of the brand
• Sign off the initiatives media strategy, initiatives media briefs and country media plans developed by the Media Director
As guardian of the brand you will play a key role in:
• Having worked in a truly international marketing environment
• A minimum of 10-15 years of business experience
• Able to translate consumer needs in technical and marketing expectations and vice-versa
COMPETENCIES:
• Masters degree in Marketing of Business Management
OVERALL COMPETENCIES:
• Willingness to work in "long" business cycles
• Affinity/passion for durables
• Balancing ambition and continuity
• Sense of humour
Publiceringsdatum2013-04-26Arbetstider och omfattningTillsvidare
Heltid
TillträdeOmgående
ErsättningFast lön
Så ansöker duSista dag att ansöka är 2013-05-08
Enbart skriftlig
Ansökan kan skickas till e-postadress:
ansokan@electrolux.seKontaktHR Frans Laurentz
FöretagElectrolux Small Appliances AB
AdressElectrolux Small Appliances AB
11217 STOCKHOLM
KontorsadressS:t Göransgatan 143
Övriga kontaktuppgifterTelefonnummer: 08-7386000
Faxnummer: 08-7386653
Jobbnummer 1534394
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