App Marketing Manager - Stockholm
Sway Sourcing Sweden AB / Marknadsföringsjobb / Stockholm
2025-01-21
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hela Sverige We are seeking an App Marketing Manager with expertise in App Store Optimization (ASO) to lead and execute the ASO strategy and roadmap for our game. The role involves planning the ASO strategy from scratch, optimizing storefront performance, and driving organic visibility and conversion rates.
Key Responsibilities:
Develop ASO Strategy & Roadmap: Align with game and marketing objectives to build and execute the ASO roadmap.
Keyword Optimization & Store A/B Testing: Implement keyword research, run full-cycle A/B testing, and submit assets aligned with store guidelines.
Launch In-App Events: Define and launch promotional content cards and events to enhance store performance and revenue.
Performance Monitoring & Reporting: Build and share detailed reports on game store performance with key stakeholders.
Collaboration Across Teams: Work closely with Creative, Community, Product, and Commerce teams to ensure alignment and deliver results.
Requirements
• 3+ years in Product Marketing, Growth Marketing, or ASO for mobile games or high-user applications.* Strong understanding of ASO fundamentals, including keyword research, storefront changes, and algorithm updates.* Excellent knowledge of App Store and Play Store processes.* Passion for ASO and marketing optimization, with experience in creative testing, OS updates, and promotional strategies.* Experience in the gaming industry is preferred but not mandatory.
Contract details:
Initial Contract: 12 months.initially (possibility of extension)
Workload: Full-time (100%)
Deadline: ASAP
Location: Stockholm
Contact Person: 0790 062 711
Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company-quickly and efficiently. Our primary focus is on Finance, Administration, HR, Marketing, and IT, but we also possess the broad expertise and flexibility needed to deliver tailored recruitment solutions across all industries.
Although we are a relatively new player, we have already built trust with many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us a natural partner for companies looking to stay ahead in their recruitment efforts.
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Så ansöker du Sista dag att ansöka är 2025-07-10
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Arbetsgivare Sway Sourcing Sweden AB (org.nr 559360-7517),
http://example.com Arbetsplats Sway Sourcing
Kontakt Isabel
isabel@swaysourcing.com Jobbnummer 9115914