Account Based Marketing Specialist
Novacura / Marknadsföringsjobb / Göteborg
2018-11-15
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hela Sverige JoinNovacuraand help drive digitalization at some of theworld's strongest brands. You will work in a role that spans?marketing,sales?and?technology?in a company with a unique global position.
We are now looking for an Account Based Marketing Specialist to join our global team. In this role you willcontribute to the growth and success ofNovacuraby:
• finding,initiatingand developing new and existing prospects.
• selling avariety of products, services and/or solutions to the end customer via targeted campaigns and outbound activities.
You will be part ofNovacura'sglobal Marketing team and report toNovacura'sMarketing Director.
Key responsibilities
• Work with all members of the global marketing and sales teams to identify, research, and compose lists to target for multi-touch campaigns using various data sources including LinkedIn,Dun & Bradstreet (D&B) andCyanceNexus.
• Execute on account-based marketing initiatives across email and all digital/social channels to achieve business goals.
• Responsible for extensive target persona research, including profile data enrichment in CRM.
• Responsible for maintaining data quality in CRM.
• Work collaboratively with global marketing team including demand generation, corporate events, creative services, product marketing, digital, etc.
• Work collaboratively with Sales to initiate meetings and discovery calls.
• Establish,trackand improve response rates, conversion rates, pipeline and ROI with each ABM campaign, continually refining and optimizing ABM efforts based on both quantitative metrics as well as qualitative feedback from Sales.
• Measure and optimize, as well as report on, ABM event and campaign results on an ongoing basis.
• Liaise with internal clients including the Sales VPs and Account Executives to identify ABM needs and ensure we achieve desired sales and marketing metrics.
Who are we looking for?
To be successful in this role, you need to beopen-minded,positiveand driven.Novacuraisone of the fastest-growing companies in Sweden, so it's important that you embrace change and that you can communicate and collaborate with other people ata high level.
Required qualifications and skills
• Degree in Marketing, Communications, or related discipline.
• 1-2 years marketing experience, including events and some exposure to lead generation campaigns for an enterprise software company.
• 1-2years experiencefrom Software as a Service companies.
• Expert social media marketing skills, especially LinkedIn Sales solutions.
• Knowledge of marketing and sales automation systems (i.e. HubSpot etc.).
• Ability to multitask in a fast-paced and highly-collaborative team environment.
• Strong project management and communication skills, with the ability to prioritize multiple projects and competing deadlines, as well asbuild productive business relationships.
• Ability to manage multiple projects independently.
• Knowledge ofHubSpot CRM.
• Fluency in English (written and spoken).
AboutNovacura
Novacurais a?human-centric?IT-company using services and software to streamline and simplify our customers' business-critical processes and ERP platforms. We're passionate about creating solutions that enable our customers to work smarter and faster in their businesses.
Novacurais privately held and has offices in nine countries including?Sweden, Germany, Poland,Norway?and the?USA. We have appx. 110 experienced employees and are headquartered in Gothenburg, Sweden.
Novacurais recognized as one of the fastest-growing companies in Sweden, with a 438% growth between 2014 and 2018.
We strongly believe in working with individuals who love what they do, and we aim to create an environment where our employees feel both confident and comfortable. We believe that when you get the space to do what you do best, the result will be something out of the ordinary.
We can offer you a significant role in an?innovative?and?fast-growing?company with unique products at the forefront of technology, and we provide you with the opportunity to deliver?real value?to the customer. We offer competitive benefits, necessary tools, compensation after competence, and good coffee.
How to apply
If you recognize yourself in this description, apply today. Selection is done continuously so don't miss your chance. Apply by clicking the button below.? ?
We have made our choice of media and therefore avoid contact with staffing and recruitment companies as well as sellers of additional advertisements.
Varaktighet, arbetstid
Heltid Anställningstid enligt överenskommelse
Publiceringsdatum2018-11-15ErsättningLön enligt överenskommelse
Så ansöker duSista dag att ansöka är 2019-05-04
Klicka på denna länk för att göra din ansökanKontaktAnna Persson
anna.persson@novacura.seFöretagNovacura
AdressNovacura
Björklundabacken 10, 2 tr
43657 Hovås (Gothenburg)
KontorsadressBjörklundabacken 10, 2 tr, Hovås (Gothenburg)
Jobbnummer 4460115
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