25979 - Tactical Marketing Manager
Ericsson AB, HR Shared Service Center / Marknadsföringsjobb / Stockholm
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hela Sverige Tactical Marketing Manager, BNET Marketing & Communications
We are now reinforcing the team with a Tactical Marketing Manager. We are looking for someone with very good ability to create marketing messages and end-to-end stories and package this in different formats and personally secure this reaches our Regions and the intended target audience. In addition to this we want you to have high interest and skills in Marketing Communications, ideally with experience from online/digital Marketing.
Your main areas of responsibility include:
• Building a favorable perception of Ericsson as the preferred partner and influencing operators buying decisions through marketing and communications.
• Creating messages and end-to-end stories, a strategy for activation (tactics and channel selection ? always with the target group in mind) as well as taking action to implement and follow-up accordingly.
• Managing relationships with marketing communications agencies.
• Setting communication objectives and clear and measurable KPIs to secure highest return on investment.
Helping to drive the adoption and change towards more online/digital marketing activities in general for the unit.
You will be based in Stockholm with the rest of the team.
Personal Traits
• Ability to absorb large amounts of new information, extract the key points, simplify and create an attractive and easy to grasp story with key messages that sticks in the mind of the intended target audience.
• Excellent oral and writing communication skills.
• Excellent team player who empowers the team. High social ability & interpersonal skills.
• Integrity: High quality standards. Structured with very good project management skills.
• Intellectual ability, strategic and analytical thinking.
• Service Minded: Attitude to help and support in the best way possible. Prepared to walk the extra mile to solve different issues.
• Curious: Constantly seeking new knowledge. Willingness to learn and test new unknown areas.
• Perseverant with a high energy level.
• Responsiveness: Ability to understand, quickly adapt and act upon new information and influences.
• A proven ability to work and act independently.
• Creative and innovative about marketing and communications.
• Fluent in English, oral and written.
Work experience
• Excellent skills in Marketing and Communications (5-10 years experience). B2B marketing communications experience outside of Ericsson, in particular with expertise from online/digital marketing (you are preferably a digital native) is considered a merit.
• Broad experience and contact network across Ericsson. Experience from Cloud, IP and Mobile Broadband is a merit.
Sales experience, customer contact and regional experience is considered a merit.
• Experience in event and project management and ability to deal with external agencies. Strong ability to initiate, manage and execute projects successfully.
• Very good telecom/ICT business understanding and broad understanding of operator challenges.
Education
• University degree in Communications, Marketing, Business Administration and/or equivalent experience.
Apply via link:
https://performancemanager12.successfactors.eu/sfcareer/jobreqcareerpvt?jobId=25979&company=Ericsson&username=&st=0DF21A4115B48B227D9EAA54EFC05506AE729AC3Publiceringsdatum2014-04-17Arbetstider och omfattningTillsvidare
Heltid
ErsättningFast lön
FöretagEricsson AB, HR Shared Service Center
AdressEricsson AB, HR Shared Service Center
KI/EAB/DKG/DA
17281 Stockholm
KontorsadressKistagången 6
Kista
Jobbnummer 1846807
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