Unilever is looking for a Market Insight Lead
Unilever Sverige AB / Marknadsföringsjobb / Solna
Observera att sista ansökningsdag har passerat.
Visa alla marknadsföringsjobb i Solna,
Sundbyberg,
Stockholm,
Danderyd,
Lidingö eller i
hela Sverige Visa alla jobb hos Unilever Sverige AB i Solna,
Stockholm,
Södertälje,
Uppsala,
Flen eller i
hela Sverige Role
The Market Insight team is a key group within the CMI function, being responsible for the generation of insight and landing of Transformational Action primarily from continuous research (retail data, consumer panel and consumer tracking). The Market Insight Centre of Excellence (MI COE) has been established to enable the development of expertise in this area globally whilst ensuring strong in-country delivery.
This role is a country-based role with full responsibility for Nordic Market Insight. The focus and key delivery is to use continuous data to develop insights and ultimately land transformational action. Underpinning this is the responsibility to ensure good quality, timely data is made available for that country through self-serve systems and regular reporting.
The MI Lead will be responsible for insight development and delivery at a Cross-Country and Cross-category level, working closely with agency partners to enable this.
The Market Insight Manager is responsible for:
• Identifying Cross-Country/Cross-Category Growth Insights & Opportunities which lead to Transformational Actions
• Building Business Capability in the use, understanding and leverage of continuous data for business benefit
• Leading management and delivery of Business performance reporting
• Leading the Market Mix Model Programme, with responsibility for embedding and driving ROI
• Building Strong Foundations with Data Quality & Systems
• Together with CCD CMI Manager leading Continuous Data Agency Partner relationships
• Leading Global Pilot project(s) to pioneer new approaches or new technology
Criteria
• Able to derive insights from joining together multiple data sets.
• Experience of working with continuous research data - retail tracking, consumer panel and brand tracking data is essential.
• Develop work which is fact-based rather than fact-filled, focusing on story-telling, recommendations and outcomes.
• Think strategically - ability to design, develop and land cross country and cross-category level work
• Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way.
• Ability to build capabilities of CMI & Business Partners, particularly through adoption of new 'self serve' systems.
• Good knowledge of systems such as ONELight would be strongly preferred.
• Fluent in English
Who are you?
You are the right candidate if the followings speaks to you:
1. I can make data and insights come alive and through it grow the business with my stakeholders
2. I connect the dots rather than looking at them separately
3. I am keen to explore new ways of understanding and analyzing complex data sets
4. I strive when structuring my own day and given the freedom to seize initiatives
5. I understand that my work will create impact via my business partners
Unilever is one of the leading FMCG companies in the World.
Publiceringsdatum2017-07-28Så ansöker duSista dag att ansöka är 2017-08-31
Klicka på denna länk för att göra din ansökanFöretagUNILEVER SVERIGE AB
AdressUNILEVER SVERIGE AB
BOX 1056
17122 SOLNA
KontorsadressSvetsarvägen 15
Jobbnummer 3618817
Observera att sista ansökningsdag har passerat.