Senior Global Marketing Communications Manager!
Adecco Sweden AB / Organisationsutvecklarjobb / Göteborg
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hela Sverige Are you looking for your next career step in B2B marketing and thrive in an innovation driven global environment? Do you have extensive experience from building digital and integrated marketing campaigns? Then you can be just the one we are looking for!
About the role
In this role, you will manage a small team to develop a cohesive, strategic marketing plans to amplify market awareness, understanding and interest for the company brand, solutions and business initiatives. This role requires extensive B2B technology marketing experience oriented around Content direction for all outbound collateral (such as web site, lead generation and sales collateral, conference and event content, product announcements). As a Senior Global Marketing Communications Program Manager Program you will monitor and analyze program effectiveness and continually adjust and optimize strategy and tactics to achieve key metrics. In this role you will report to Head of Strategic Marketing & Communications.
Your responsibilities will be:
* Develop campaign plans for solution franchises, define the strategy, messages and program scope required to achieve organizationally aligned awareness, engagement and lead generation goals
* Align metrics and results tied to agreed goals between sales and marketing
* Work directly with leadership and collaborate with product marketing, regional marketing and sales to ensure the campaign plan directly supports goals
* Mentor junior campaign managers and ensure strategy, plan and execution continuity across all in-market Campaigns
* Collaborate and guide alignment with cross-functional teams and regional counterparts
* Ensure proper linkage of leads and opportunities to campaign and programs for accurate measurement and reporting
* Outline the program including all elements of the digital channels and mix, content plan, global campaign calendar and required budget and resources required to launch the campaign
About you
You have an academic background in Marketing or business and at least 10 years of experience in a healthcare and enterprise technology. Knowledge of devices, software and middleware is a plus. You have an demonstrated knowledge and strong experience with strategic positioning, solution marketing, personas-based marketing, customer targeting and segmentation, the buyer journeys, lead nurture & generation process, and digital/campaign analytics and funnel reporting.
Furthermore, you have experience building global integrated marketing campaigns for a B2B technology company, and strong understanding of the considerations for regional, industry, and audience variances within the campaign plan. You are able to conceptualize and develop global demand generation programs to be executed by regional field marketing teams, and to and through channel partners. You have an · experience working with agencies for strategic campaign development and delivery and both experience and skills managing internal and external resources to complete projects against set. Excellent oral and written communication skills in English is a must.
If you are a person who have a positive attitude and that has outstanding communication and presentation skills you will enjoy this service. We are looking for a person who is proactive, as well as responsive, with strong leadership and organizational skills. Do you enjoy applying strategic and creative thinking to grow help businesses, we think you should apply for this position!
We will place great emphasis on personal suitability.
About the application
The position will be filled immediately, and, for that reason, the recruitment process will be continuous during the application period. If you are interested, please do apply as soon as possible. You apply by registering via the form below. Attach CV and cover letter. Please submit your application forms in English.
The first step in our recruitment process is that you will receive one or more tests sent to your e-mail. Adecco uses the tests as part of the process in order to make a quality-assured and an assessment that is as fair as possible. The recruiter then goes through the applications received continuously and makes a first selection. If you have the profile we are looking for, you will be contacted for a telephone interview. Those who pass this stage of the process will get the opportunity to come to Adecco and meet the recruiter for a personal interview.
If you have questions about the position or the recruitment process you are welcome to contact the recruiter Annette Johansson at 031-725 45 59.
We look forward to your application!
Varaktighet, arbetstid
Heltid Tillsvidare
Publiceringsdatum2017-09-18ErsättningFast lön
Så ansöker duSista dag att ansöka är 2017-10-06
Klicka på denna länk för att göra din ansökanKontaktAlexandra Fahlström 031-725 45 08
FöretagAdecco Sweden AB
AdressAdecco Sweden AB
Östra Hamngatan 26-28
41109 GÖTEBORG
KontorsadressÖstra Hamngatan 26-28
Jobbnummer 3702991
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