Product Marketing Manager
Snow Software AB / Marknadsföringsjobb / Solna
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This is a hybrid job based in our office in Solna, Sweden.
B2B Product Marketing experience with a SaaS solution is a must
The ideal candidate for this role finds it easy to translate technical concepts into easy-to-consume content, and partners with stakeholders across the business to drive results.
Support & Enable Sales and Business Development teams: Create content and training modules that enable the Sales organization to effectively communicate the value of Snow's products to customers and prospects. Work closely across Sales, Marketing and Product Management to identify opportunities to drive Sales Plays
Articulate customer value with compelling product messaging: Develop & maintain differentiated product messaging, positioning, and buyer journey that resonate with Snow's ideal customer profile and personas.
Communicate new value to customers and prospects through successful execution of product launch: Partner with Product Management team to define the product launch strategy considering the best routes-to-market to meet annual targets and launch on time.
Thought Leadership: Partner with the product leaders, Brand, and subject matter experts to create thought leadership content that increases Snow's share of voice in the market. Work closely with industry experts and the Analyst and Press Relations team to ensure effective thought leadership and relevancy in the market.
Be an expert on the market and your customer: Leverage quantitative and qualitative insights from market research, competitive intelligence, and direct customer engagement to inform messaging, go-to-market, and product development plans.
Partner with cross-functional stakeholders to drive growth: Build and maintain partnerships with Product Management, Marketing (Brand, Field, and Campaign), Sales, Partner and Business Development to drive an integrated message and go-to-market that drives increased adoption of products across the Snow portfolio among new and existing customers.
Qualifications
Must have technical/professional qualifications:
B2B Product Marketing experience
Experience working with a SaaS solution (3+ years preferred but not required)
Strong organizational and analytical skills, excellent written, oral communication skills, and project management
Demonstrated ability to influence and collaborate cross-functionally
Present in simple, compelling, and differentiated terms to internal and external stakeholders
Proven experience launching new products
Experience supporting content creation efforts across the customer lifecycle, beginning with their buying journey and continuing throughout their customer journey at Snow
Bachelor's degree
Desired Experience:
PMM experience with IT product (including but not limited to ITOM, ITAM, Security, Development, etc.)
Experience briefing or supporting industry analyst engagements such as Gartner, Forrester, IDC, GigaOm.
Provide feedback to creative and technical team members
Translate market and competitive insights into actionable intelligence
Additional information
Snow Software is the global leader in technology intelligence solutions, ensuring the trillions spent on all forms of technology is optimized to drive maximum value. More than 4,000 organizations around the world rely on Snow's platform to provide complete visibility, optimize usage and spend, and minimize regulatory risk. Headquartered in Austin/US, Snow has more local offices and regional support centers than any other software asset and cloud management provider, delivering unparalleled results to our customers and partners.
Snow Software is "on the move", with growth being driven by (a) the technology advancements of Snow Atlas, (b) the growing demand for organizations to understand their technology estates is increasing and, (c) further fueled by the changing financial conditions. Snow is becoming the defacto Technology Intelligence platform for organizations focused on getting intelligence answers from their Technology estates.
Here at Snow, we strive to provide an equal-opportunity workplace and cultivate a fair, equitable, and safe work environment that is free of discrimination and harassment. We truly believe in affirmative action. The diversity of our people is one of our greatest strengths. An inclusive and equitable workplace enables us to embrace that diversity to deliver more innovative and sustainable solutions for our people, clients, shareholders, and communities. We are committed to making employment decisions at Snow that are based on business needs, job requirements, and candidate ability, which are all part of our robust and fair recruitment process.
As an inclusive employer, Snow strives not to discriminate on the grounds of age, disability, sex, sexual orientation, gender identity or expression, marriage, civil partnership, pregnancy, maternity, race (including color and ethnic or national origins), religion, Veteran status, or belief.
This is not just a generic 'equal opportunities disclaimer' for us - we are truly committed to creating a workplace where our team members thrive.
If you have a disability or special need that requires us to adjust the recruiting process, please do advise us when contacted.
We look forward to your application.
Så ansöker du Sista dag att ansöka är 2023-11-22
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Snow Software AB (org.nr 556664-0263)
Svetsarvägen 15 (
visa karta)
171 41 SOLNA
Jobbnummer 8211758
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