Product Marketing Manager
KRY / Marknadsföringsjobb / Stockholm
2017-12-04
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hela Sverige Join us in building the leading healthcare company in Europe! KRY is a digital healthcare service enabling patients to meet and seek advice from healthcare professionals on mobile. We're on a mission to build better and more accessible healthcare by moving consultations online and by providing a service that gives the patient the best possible health care experience, regardless of location.
We're looking for an exceptional Product Marketing Manager to plan and execute initiatives that will help drive the growth of our various products.Your responsibilities will include nailing product positioning and communications strategies, translating innovative features and functionality into compelling consumer language, outlining and executing important go-to-market projects, and more.Excellent communication, organization and problem solving skills are essential for this role, coordinating cross-functionally within and outside of Product to drive real and sustainable impact.
What you'll do.- Combine strategy, creativity and execution to help drive the growth of our various products.
• Develop the product marketing plan, budget and outline of key marketing activities for the year.
• Drive the design and execution of marketing programs with channel managers, creatives and sales to ensure cross-channel alignment, initiative timing, messaging & tactics.
• Work with Analytics and Product teams to set targets for, track and improve customer acquisition and activation campaign performance (e.g. CPA, LTV and ROI).
• Help develop our product marketing playbook. You'll be instrumental in generating ideas, testing, documenting, and optimizing the marketing activities to establish a framework as we scale.
• Develop cohesive written materials, including product marketing plans, messaging strategies, creative briefs, FAQs, merchant testimonials and more
• Implement, manage and optimise customer lifecycle across growth and retention marketing tactics including email, programmatic x-sell / up-sell and in-product promotion.
• Ensure we build and leverage owned content and channels to connect with customers, build conversation and support initiatives.
Who you are.- You have a passion for the tech and marketing space.
• You are a self-starter and team player with at least 3-5 years of experience working in marketing.
• You can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams.
• You have excellent communication skills: written, verbal and visual.
• You're willing to roll up your sleeves to get things done. Most importantly, you're a team player who thrives in a fast-moving entrepreneurial environment.
• Experience within product marketing or product management obviously a bonus.
You will report to the Marketing Director and be based at our Stockholm HQ. Sound exciting? Please submit your CV and cover letter as soon as possible.
We also believe that in order to succeed in this role you need to share our passion for changing the way primary healthcare is provided across Europe and you always put the patient first.You should have a can-do attitude and never give up if and when you fall. You are brave enough to set up high goals and then work hard to achieve them. Last, but not least, we think you believe in that by working together we will achieve greater things than by working alone. You will have a lot of fun, work hard, never stop learning new things and of coursethe fun perks you would expect from joining a startup.
Varaktighet, arbetstid
Heltid Anställningstid enligt överenskommelse
Publiceringsdatum2017-12-04ErsättningLön enligt överenskommelse
Så ansöker duSista dag att ansöka är 2018-05-23
Klicka på denna länk för att göra din ansökanKontaktTom Noble
tom@kry.seFöretagKRY
AdressKRY
Kungsgatan 55
11122 Stockholm
KontorsadressKungsgatan 55, Stockholm
Jobbnummer 3835354
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