Product Marketing Manager - Collateral and Content
IFS / Organisationsutvecklarjobb / Göteborg
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hela Sverige Help shape and position the future of IFS and its products as a Product Marketing Manager.
OUR OFFER
At IFS you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues. With professionalism and a strong customer focus in everything we do, from Product Development to Sales and Consultancy, we are proud to serve world-class customers all over the globe with our leading products.
We are an equal opportunity employer and value diversity at our company.
You will be part of the Industry Planning and Product Marketing team in our Product Management organization where we drive the vision, strategy and development prioritizations for our products. We do this by understanding our customers and combining that with our own vision, input from internal/external stakeholders and a solid market understanding in general.
As Product Marketing Manager Collateral and Content your key objective is to optimize prospect and customer engagement around our offerings, managing a structured program of development for effective, engaging sales and marketing collaterals and other content.
Sound interesting? Then join us as our new Product Marketing Manager Collateral and Content.
YOUR OPPORTUNITY AND RESPONSIBILITY
The Product Marketing Manager role is focused on the orchestration, delivery and ongoing management of IFS's product and solution collateral and content, an integral part of IFS's push for greater solution awareness and differentiation in the market.
This means being able to translate value propositions, messaging and positioning into targeted collateral and other content for segmented buyer groups for different segments of the IFS portfolio, in the context of a wider structured content strategy.
As Product Marketing Manager you will need to understand the details and nuances of IFS's key markets, its product and solution offerings, core buyer personas and customer journeys, and be able to work closely and confidently with other internal and external teams to map, brief, develop and maintain a strong set of collateral and other content types.
Specifically, it will involve:
• Commissioning and development
• Solution Messaging: Translate portions of value proposition messaging into collaterals and other outputs
• Content Brief Development: Responsible for developing structured and specific briefs that contain the right message and other guidance that enable in-house and agency teams to produce compelling materials
• Production Management: Coordination of multiple ongoing collateral production projects, liaising with multiple suppliers and stakeholders.
• Asset structure and formats: Bring fresh, up-to-date ideas and around format and layout of document, web or video content.
• Content management and lifecycle
• Product Launches: Planning and managing content around key product launches and updates
• Sales and Marketing platforms: Be responsible for managing the content on our self-service sales and marketing enablement platforms
• Performance: Ensures optimum performance and uptake of product-related collateral and other materials through campaigns, web and internal platforms
• External campaigns, comms and events: Support and inform planning around lead gen campaigns, events and announcements with offering-related inputs and content
If you are looking for a new opportunity to help to shape and position the future of IFS and its products, then the position as product marketing manager is something for you!
TO BE SUCCESSFUL
To be a successful Product Marketing Manager at IFS your mindset will be the key factor, with an ability to work across multiple departments/stakeholders essential.
We are looking for a person with previous experience of working with product content and product communication and marketing in similar companies or in an agency. You have a strong track record of B2B content development and are eager to develop and manage a structured content strategy
To be able to handle this position you have a strong command of the English language with very good written and review/editing skills.
If you also have experience and ideas around collateral and asset layout and formats, then you are the perfect match!
INFORMATION
The position is located at any of our offices in Linkoping, Gothenburg or Stockholm.
For further information, please contact Antony Bourne, Industries President, +44 7764565535
Interviews and selections are being made continuously. If you are interested, apply as soon as possible, no later than June 9.
As a step in our recruitment process, all final candidates will undergo a background check, to get us an understanding of our future employees.
We respectfully decline all offers of recruitment and/or advertising assistance.
IFS FACT
IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. The industry expertise of our people and solutions, together with commitment to our customers, has made us a recognized leader and the most recommended supplier in our sector. Our team of 3,500 employees supports more than 10,000 customers worldwide from a network of local offices and through our growing ecosystem of partners. For more information, visit: IFSworld.com
Varaktighet, arbetstid
Heltid/ Ej specificerat
Publiceringsdatum2019-05-20Ersättning•
Så ansöker duSista dag att ansöka är 2019-06-09
Klicka på denna länk för att göra din ansökanFöretagIFS
AdressIFS
Gullbergs Strandgata 15
41104 Göteborg
KontorsadressGullbergs Strandgata 15
Jobbnummer 4800820
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