Performance Marketing Specialist
H & M Hennes & Mauritz Gbc AB / Marknadsföringsjobb / Stockholm
2023-11-09
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hela Sverige Company Description
Weekday - the youth destination for the creative generation. Built of three unique brands, Weekday, Monki and (soon) Cheap Monday, thriving of each other's strengths, to offer the multi-brand experience of the future.
Our success is based on our people. We offer you a high pace, fun and dynamic work environment built on everyone's ownership, teamwork, creativity, and engagement.
About Weekday
We rest on the foundation of responsible and progressive values that have guided us since the very beginning. Driven by creativity, fueled by a remix of different communities, niches and sub-cultures, powered by design and technology. We are dedicated to encouraging self-confidence and self-expression through unique, inspiring, and creative initiatives.
About Monki
Monki is a vibe: friendly, playful, bold and empowering. We draw inspiration from those who bravely express their style and creativity without the filter of conventions, and we aim to be a catalyst for others to do the same, by empowering self-expression through fashion.
Apply for the role as Performance Marketing Specialist in the Digital Marketing team and be a part of our amazing team!
Job Description
In this role you will be responsible for planning and executing performance marketing campaigns in all Paid Media channels (Social, Search, Programmatic etc) to increase growth and profitability for Weekday, Monki and eventually also Cheap Monday. You will lead the campaign process together with our media agency but also collaborate closely with our two Strategic Leads to ensure we're moving in the right direction, building the brands and reaching set goals throughout the communication funnel.
Main tasks and responsibilities:
Setting media plans, budgets and goals for campaigns in all paid channels, deciding on ad structure together with the agency and Strategic Leads in the team.
Executing campaigns in all Paid Media channels and driving performance optimization.
Constantly analyzing business performance, identifying risks and opportunities, continuously overseeing KPI's, setting up dashboards and following up on results on a weekly and campaign basis.
Ensuring proper tracking and analysis as well as contributing to automation of campaign management.
Close collaboration with Creative Studio team to ensure the delivery of best performing assets and visual consistency throughout the funnel.
Participating in campaign planning with all channel owners (Organic Social, Affiliate, Newsletter, etc) to ensure cohesive brand communication.
Researching and being up to date with what is happening in the media landscape.
Constant communication with media platforms partners to ensure to always be aware of new tools.
Educating teams on Paid Media to contribute to generation of campaigns tailored for specific channels and target audiences.
Qualifications
We are seeking an analytical and data-driven person for our team who is both self-driven and a strong collaborator. You embrace change and fast-paced environments with an open mind. Lastly, you also bring a structured approach together with a confident and self-aware mindset. Join us in making meaningful impact for our brands' growth!
We also see that you have:
Deep knowledge of all Paid Media tools and hands-on experience in Social & SEM channels.
Desire to always innovate and experiment to elevate performance.
Knowledge of PowerBI, GA4, Smartly & Google Data Studio
Product feed management skills. Experience working in Channable and/or Channel Advisor.
Experience in managing media budgets.
Past experience working at a media agency is a huge plus.
Passion for fashion, creativity and interest in Gen Z and Gen A audiences.
Strong communication skills in English - verbal & written.
About the recruitment process
This is a permanent full-time position starting as soon as possible, based on-site at Weekday's Head Office in Stockholm, Sweden.
If you feel your experience, skills and ambitions are right for this role, please send in your CV (no need for cover letter) latest 17th of November.
We look forward to receiving your application!
We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences, and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world.
Så ansöker du Sista dag att ansöka är 2023-11-17
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare H & M Hennes & Mauritz Gbc AB (org.nr 556070-1715)
Åsögatan (
visa karta)
103 16 STOCKHOLM
Arbetsplats Weekday
Jobbnummer 8251339
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